How a Corner Deli Became a Newark Staple w/ Abdul Roberson

Abdul Roberson, owner of Abby’s Deli, shares how he’s turned a local corner store into a beloved Newark brand—through food, merch, and deep-rooted community pride. From wearing branded gear everywhere to his business philosophy, Abdul’s story is one of hustle and identity. Special thanks to The Prudential Foundation and the business owners of Newark, NJ. Special acknowledgements: Emily Manz, Chief Business Development Officer and Director of Marketing at Invest Newark, and Anari Ormond, Assistant Vice President for Business Development at Invest Newark.