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EPISODE · Apr 9, 2025 · 35 MIN

How a Creative and Strategist Uses AI to Build and Lead Future-Ready Brands

from How I AI · host Brooke Gramer

Osiris Santos is a designer, strategist, and creative technologist working at the intersection of enterprise innovation and experimental tech. With nearly two decades of design experience and a career spanning everything from art to surgical robotics, Osiris shares how AI is reshaping his workflow, thinking, and creative output across industries.In this episode:How Osiris transitioned from traditional design to AI-first strategyHis first hands-on AI project in fintech and what changed afterwardOvercoming resistance to tools like Midjourney and embracing AI as a co-creatorSupporting large organizations in navigating AI adoptionWhy newer companies have a strategic edge over legacy institutionsHis evolving tech stack and why he spends nearly $1,000 per month on toolsMentioned tools:Core LLMs: ChatGPT, Claude, GeminiAutomation: Make.com, n8n, ZapierBot builders: Typebot, Agentic workflows, custom GPTsDevelopment stack: OpenAI/Claude APIs, JavaScript, Python, TypeScriptSpotlight: LeadMe.Pro Osiris also shares the story behind his latest venture — LeadMe.Pro — an AI-powered lead generation platform that delivers high-intent leads directly to your inbox, often before they even find you. Built for founders and teams who want to save time and increase conversions without relying on cold outreach or ads.Connect with Osiris:Website: osirissantos.comInstagram: osirissantosHis Product: leadme.proWhether you’re building solo or scaling a company, this episode offers a practical look into how someone deep in tech is using AI not just to keep up — but to lead.Affiliate mention: Enjoy dining out? Use my inKind link to get $25 off your next $50+ meal. This is a referral link, and I may receive a small reward if you use it. Claim your $25 here.Want to be featured?Have a cool AI use case or workflow? DM Brooke or apply to be a guest via the form at howiaipodcast.com.For listeners ready to dive deeper into AI, The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars.  Ready to cut through the AI overwhelm?Explore all my resources in one place → https://stan.store/BRXSTUDIOFree AI Guide • 45-Minute AI Audit • AI Community • Custom GPTHow I AI is now The AI Movement Podcast.LinkedIn: Brooke GramerWebsite: TheAIMovementPodcast.comDisclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

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Osiris Santos is a designer, strategist, and creative technologist working at the intersection of enterprise innovation and experimental tech. With nearly two decades of design experience and a career spanning everything from art to surgical robotics, Osiris shares how AI is reshaping his workflow, thinking, and creative output across industries. In this episode: How Osiris transitioned from traditional design to AI-first strategyHis first hands-on AI project in fintech and what changed ...

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How a Creative and Strategist Uses AI to Build and Lead Future-Ready Brands

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