How a distributor used AI-driven dynamic pricing for quick ROI
Episode 41 of the Enterprise Apps Unpacked podcast, hosted by Informa TechTarget, titled "How a distributor used AI-driven dynamic pricing for quick ROI" was published on December 29, 2025 and runs 28 minutes.
December 29, 2025 ·28m · Enterprise Apps Unpacked
Summary
Dynamic pricing is an increasingly popular agentic AI application that showcases AI's advantages over humans in certain tasks. In seconds, AI can analyze customer histories and external data to optimize price quotes without turning off customers. Such labor-intensive work can take salespeople minutes to complete, and they often have biases that cause them to miss opportunities. AI-driven dynamic pricing tools perform the analysis quickly and dispassionately, which is helping to make salespeople more productive and boosting profits. In this episode, we explore an electrical distributor's use of an Infor ERP dynamic pricing tool, the work that went into developing and deploying it, the challenges, and lessons learned. Featuring: David Magee, CTO and CISO, Turtle In today's episode, we'll also cover: Turtle's revenue and margin improvements from using the tool. Why optimizing prices is so important for large distributors. How the Infor AI goes beyond analytics. The role of Infor's data science team. References: Infor offers process mining, automation in CloudSuite ERP Infor debuts AI agents to tackle industry specific tasks Case study on Infor website To learn more about enterprise applications, check out Search ERP.
Episode Description
Dynamic pricing is an increasingly popular agentic AI application that showcases AI's advantages over humans in certain tasks. In seconds, AI can analyze customer histories and external data to optimize price quotes without turning off customers.
Such labor-intensive work can take salespeople minutes to complete, and they often have biases that cause them to miss opportunities. AI-driven dynamic pricing tools perform the analysis quickly and dispassionately, which is helping to make salespeople more productive and boosting profits.
In this episode, we explore an electrical distributor's use of an Infor ERP dynamic pricing tool, the work that went into developing and deploying it, the challenges, and lessons learned.
Featuring: David Magee, CTO and CISO, Turtle
In today's episode, we'll also cover:
- Turtle's revenue and margin improvements from using the tool.
- Why optimizing prices is so important for large distributors.
- How the Infor AI goes beyond analytics.
- The role of Infor's data science team.
References:
- Infor offers process mining, automation in CloudSuite ERP
- Infor debuts AI agents to tackle industry specific tasks
- Case study on Infor website
To learn more about enterprise applications, check out Search ERP.
Similar Episodes
Mar 30, 2026 ·70m
Mar 16, 2026 ·43m
Mar 2, 2026 ·57m
Feb 16, 2026 ·59m
Feb 4, 2026 ·34m
Feb 2, 2026 ·60m