How a DIYer Created a Global Candle Brand

from Shopify Masters · host Shopify, Benjamin Gottlieb

P.F. Candle Co. makes one of the most recognizable candles in the world. Here’s how founder and crafter Kristen Pumphrey expanded the brand to three retail stores and high-profile collaborations. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

P.F. Candle Co. founder Kristen Pumphrey grew a DIY candle business into a global brand by leaning into a niche, homemade look that appealed to women and men.

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How a DIYer Created a Global Candle Brand

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This episode is 28 minutes long.

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This episode was published on April 15, 2025.

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