How a DIYer Created a Global Candle Brand

from Shopify Masters · host Shopify, Benjamin Gottlieb

P.F. Candle Co. makes one of the most recognizable candles in the world. Here’s how founder and crafter Kristen Pumphrey expanded the brand to three retail stores and high-profile collaborations. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode metadata supplied by the publisher feed · Published Apr 15, 2025

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P.F. Candle Co. founder Kristen Pumphrey grew a DIY candle business into a global brand by leaning into a niche, homemade look that appealed to women and men.

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How a DIYer Created a Global Candle Brand

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