EPISODE · Jun 17, 2026 · 12 MIN
How a Dog Groomer Uses Google Maps to Rank in the Local Pack
from The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO · host Fexingo
Episode 56 of The Local Marketing Podcast. Lucas and Luna break down how a single-location dog groomer in Austin, Texas, cracked the local pack on Google Maps — without reviews, without ads, and on a shoestring budget. They walk through the specific tactic: optimizing for the Google Guaranteed badge through Home Service Ads, using structured data markup on a simple website, and posting weekly Google Maps updates to signal recency. Along the way, they discuss why Google's local algorithm now prioritizes trust signals over raw review counts, and how service area businesses can compete with brick-and-mortar shops. A practical, actionable episode for any local service business owner tired of getting buried. #GoogleMaps #LocalSEO #GoogleGuaranteed #HomeServiceAds #DogGroomer #AustinTexas #LocalPack #StructuredData #GooglePosts #ServiceBasedBusiness #LocalMarketing #SmallBusiness #SEOtips #MarketingStrategy #FexingoBusiness #BusinessPodcast #TheLocalMarketingPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
Episode 56 of The Local Marketing Podcast. Lucas and Luna break down how a single-location dog groomer in Austin, Texas, cracked the local pack on Google Maps — without reviews, without ads, and on a shoestring budget. They walk through the specific tactic: optimizing for the Google Guaranteed badge through Home Service Ads, using structured data markup on a simple website, and posting weekly Google Maps updates to signal recency. Along the way, they discuss why Google's local algorithm now prioritizes trust signals over raw review counts, and how service area businesses can compete with brick-and-mortar shops. A practical, actionable episode for any local service business owner tired of getting buried. #GoogleMaps #LocalSEO #GoogleGuaranteed #HomeServiceAds #DogGroomer #AustinTexas #LocalPack #StructuredData #GooglePosts #ServiceBasedBusiness #LocalMarketing #SmallBusiness #SEOtips #MarketingStrategy #FexingoBusiness #BusinessPodcast #TheLocalMarketingPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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How a Dog Groomer Uses Google Maps to Rank in the Local Pack
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