EPISODE · Aug 27, 2025 · 13 MIN
How a Facebook Livestream Changed My Life along with a Viral Stepmates Video!
from Franchise Marketer · host Joel Kleber
In this episode of the Franchise Marketer Podcast, I recount how we expanded our franchise network from 2000 to 5700 franchisees across Australia, New Zealand, and Canada within six years. I share my career transition from law and compliance to digital marketing, inspired by Gary Vaynerchuk's 'Crushing It.' I detail the impact of a viral video in 2019 and the inception of our 'Ask Jim' live Q&A sessions, which humanised our brand and significantly boosted franchise sales. I discuss the immense power of live video in enhancing transparency and engagement, which is crucial to our growth. Tune in to learn valuable insights and strategies for scaling your own franchise brand.Ready to grow your franchise like we did? Here's how I can help:📧 Get my FREE Franchise Growth Playbook - The exact strategies I used to grow Jim's Group by 2,000 franchisees: https://franchisemarketer.beehiiv.com/Once you join my newsletter list, you can contact me via that. Don't forget to subscribe, leave a review, and share this with other franchise professionals who need to hear this!
What this episode covers
In this episode of the Franchise Marketer Podcast, I recount how we expanded our franchise network from 2000 to 5700 franchisees across Australia, New Zealand, and Canada within six years. I share my career transition from law and compliance to digital marketing, inspired by Gary Vaynerchuk's 'Crushing It.' I detail the impact of a viral video in 2019 and the inception of our 'Ask Jim' live Q&A sessions, which humanised our brand and significantly boosted franchise sales. I discuss the immense power of live video in enhancing transparency and engagement, which is crucial to our growth. Tune in to learn valuable insights and strategies for scaling your own franchise brand.Ready to grow your franchise like we did? Here's how I can help:📧 Get my FREE Franchise Growth Playbook - The exact strategies I used to grow Jim's Group by 2,000 franchisees: https://franchisemarketer.beehiiv.com/Once you join my newsletter list, you can contact me via that. Don't forget to subscribe, leave a review, and share this with other franchise professionals who need to hear this!
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How a Facebook Livestream Changed My Life along with a Viral Stepmates Video!
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