EPISODE · Apr 27, 2025 · 27 MIN
How a Failed Food UK Startup can Become the Perfect Recipe for a Successful Comeback
from The Sound of Accra Podcast · host Adrian Daniels
Many founders dream of overnight success stories, but Giuseppe’s journey is more familiar to most entrepreneurs: His first startup, Ooze Drinks, failed. Inspired by the shocking reality of food waste, Giuseppe eventually gave the UK food industry a second go, and created a health snacks line using “wonky” produce, along with co-founder Claudio Owusu. A financial grant from Shell Energy of £5,000 and early success in the Supermarkets spelled the beginning of eventual success for Gusto Snacks.The relationships, missteps, and learnings from the first startup created the groundwork for his next venture.Enjoy the snippet. Click here to watch the full episode or visit our website to listen.TODAYS EPISODE OFFERSSign up for an exclusive Q&A Session with Giuseppe Baidoo: https://thesoundofaccra.com/giuseppeqandaBook a consultation to navigate business, entrepreneurship and life in Ghana and beyond: https://thesoundofaccra.com/consultationsSign up to our newsletter: https://thesoundofaccra.com/newsletter📱 OUR SOCIALS AND WEBSITEWebsite: https://thesoundofaccra.comInstagram: https://www.instagram.com/thesoundofaccra/TikTok: https://www.tiktok.com/@thesoundofaccraTwitter: https://twitter.com/thesoundofaccraFacebook: https://web.facebook.com/thesoundofaccraLinkedin: https://gh.linkedin.com/company/the-sound-of-accra📧 CONTACTEmail: info[at]thesoundofaccra.com🔗 CONNECT WITH ADRIAN 👥 Linkedin ✉️ Email: adrian[at]thesoundofaccra.com🔗 CONNECT WITH GIUSEPPE AND GUSTO SNACKS👥 Linkedin: https://www.linkedin.com/in/giuseppe-baidoo-0b781b112/ 🖥️ Website: https://snackgusto.com/ 📱 instagram: https://www.instagram.com/gusto.snacks/ 🎙 ABOUT THE PODCASTThe Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.🎥 WATCH SEASON 7 EPISODE THREE WITH CHERYL CONQUERShttps://youtu.be/geCVmVXtlK4🎧 LISTEN ON YOUR FAVOURITE PODCAST PLATFORM https://the-sound-of-accra-podcast.captivate.fm/listenWant to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388
What this episode covers
Many founders dream of overnight success stories, but Giuseppe’s journey is more familiar to most entrepreneurs: His first startup, Ooze Drinks, failed. Inspired by the shocking reality of food waste, Giuseppe eventually gave the UK food industry a second go, and created a health snacks line using “wonky” produce, along with co-founder Claudio Owusu. A financial grant from Shell Energy of £5,000 and early success in the Supermarkets spelled the beginning of eventual success for Gusto Snacks.The relationships, missteps, and learnings from the first startup created the groundwork for his next venture.Enjoy the snippet. Click here to watch the full episode or visit our website to listen.TODAYS EPISODE OFFERSSign up for an exclusive Q&A Session with Giuseppe Baidoo: https://thesoundofaccra.com/giuseppeqandaBook a consultation to navigate business, entrepreneurship and life in Ghana and beyond: https://thesoundofaccra.com/consultationsSign up to our newsletter: https://thesoundofaccra.com/newsletter📱 OUR SOCIALS AND WEBSITEWebsite: https://thesoundofaccra.comInstagram: https://www.instagram.com/thesoundofaccra/TikTok: https://www.tiktok.com/@thesoundofaccraTwitter: https://twitter.com/thesoundofaccraFacebook: https://web.facebook.com/thesoundofaccraLinkedin: https://gh.linkedin.com/company/the-sound-of-accra📧 CONTACTEmail: info[at]thesoundofaccra.com🔗 CONNECT WITH ADRIAN 👥 Linkedin ✉️ Email: adrian[at]thesoundofaccra.com🔗 CONNECT WITH GIUSEPPE AND GUSTO SNACKS👥 Linkedin: https://www.linkedin.com/in/giuseppe-baidoo-0b781b112/ 🖥️ Website: https://snackgusto.com/ 📱 instagram: https://www.instagram.com/gusto.snacks/ 🎙 ABOUT THE PODCASTThe Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.🎥 WATCH SEASON 7 EPISODE THREE WITH CHERYL CONQUERShttps://youtu.be/geCVmVXtlK4🎧 LISTEN ON YOUR FAVOURITE PODCAST PLATFORM https://the-sound-of-accra-podcast.captivate.fm/listenWant to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388
NOW PLAYING
How a Failed Food UK Startup can Become the Perfect Recipe for a Successful Comeback
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.