How a Family Garage Invention Turned Into a 30-Year Sales Career | Sales Savvy with Liz Rossilli

Liz Rossilli didn't set out to become a sales expert, she grew up in it. Her dad spent seven years perfecting a metal polish formula in the family garage on Cape Cod, and Liz learned the business from the ground up, literally polishing lamps in the family antique lighting store before she ever made a sales call of her own. Fast forward through 30+ years in sales, eight cross-country moves, and a pandemic pivot, and she's now the founder of Sales Savvy, helping entrepreneurs and small business owners sell without feeling icky, sleazy, or like they're "watering dirt." In this episode, Kayleigh and Liz get into what it actually takes to build a sales system that feels natural, why marketing without a sales foundation doesn't work, the moment Liz realized she couldn't run her business alone anymore, and the "hot sparks" theory of relationship building that'll change how you think about networking. Resources: Website: getsalessavvy.com LinkedIn: Liz Rossilli YouTube: Liz Rossilli Sales Savvy (launching soon) Leads with Liz: free monthly sales & networking hour at The Coven (formerly Blush), 2nd Friday of the month Support the show 🔗 My Links: Email story ideas to [email protected] Follow / DM on Instagram: www.instagram.com/allupinyourbusinesspod Youtube: www.youtube.com/@AllUpInYourBusinessPod Become a Supporter of the show for as little as $3 and get exclusive access to shows early, special interviews, and updates from guests! Support the show here