How A Former Professional Basketball Player is Building a Massive Sports Media Company | Malcolm Lemmons

In this episode of The Victory Degree Podcast, Malcolm Lemmons, a former professional basketball player turned entrepreneur, shares his journey from a life-changing car accident to playing basketball overseas and building his personal brand. He emphasizes the importance of embracing discomfort, taking risks, and understanding that greatness takes time. Malcolm also highlights the significance of building a brand for athletes, as it can provide opportunities and leverage during and after their sports careers. Malcolm's journey is one worth paying attention to and his insights into brand building are exceptional. TIMESTAMPS(00:00) Introduction(01:02) The Car Accident(07:01) Choosing Basketball(18:03) Playing in Japan(24:35) Lessons from Basketball(36:11) Why Should Athletes Build a Brand?(38:00) Working At Apple(40:35) Brand Perception(41:56) Balancing Viral Content and Value(44:12) Athletes as Role Models(47:31) Athlete-Led Podcasts(49:54) Examples of Good Brands(52:40) Starting Vetted Sports & Newsletters(56:38) Timing of Entrepreneurship for Athletes(59:31) Business Mentors(01:01:13) Challenges Growing a Newsletter(01:03:36) Life Advice(01:07:16) Finding Your PassionConnect with Malcolm:Twitter: https://twitter.com/MalcolmLemmonsInstagram: https://www.instagram.com/malcolmlemmons/Vetted Sports: https://newsletter.vettedsports.com/Twitter Thread: https://x.com/MalcolmLemmons/status/1635263423297773569Buy "Impact Beyond the Game": https://shorturl.at/goxENBuy "Lessons From the Game": https://shorturl.at/wEOW1Connect with Nik:Instagram: https://www.instagram.com/nikatanackovic/ Twitter: https://twitter.com/Nik_Atanackovic