How a Founder Used a 27-Dollar Mailing List to Land 200 Customers

In this episode of The Founder's Journey, Lucas and Luna explore how a first-time entrepreneur built a B2B SaaS business with no website, no product demos, and no sales calls—just a $27 mailing list rental and a sequence of cold emails. They walk through the specific numbers behind the strategy: a 4.2% response rate, a $47 average monthly contract value, and how the founder turned a single spreadsheet into a sustainable micro-SaaS. The conversation unpacks why founders overlook direct mail and email as validation tools, the math on customer acquisition cost versus lifetime value at tiny scales, and when it makes sense to skip a full product launch entirely. Along the way, Lucas and Luna reflect on the awkwardness of early customer conversations and why authenticity beats polish when you're just starting out. #FoundersJourney #FirstTimeEntrepreneur #MicroSaaS #ColdEmail #CustomerAcquisition #Bootstrapping #NoCode #ValidationStrategy #DirectMail #SmallBusiness #Marketing #Sales #SaaS #FexingoBusiness #BusinessPodcast #LeanStartup #CustomerDevelopment #ZeroToRevenue Keep every episode free: buymeacoffee.com/fexingo