How a Founder Used a No-Budget PR Stunt to Land 50 Customers

Episode 21 of The Founder's Journey digs into a counterintuitive early-stage growth tactic: the no-budget PR stunt. Lucas and Luna unpack the story of a first-time B2B SaaS founder who had zero marketing dollars and a product that wasn't ready to launch. Instead of cold emails or ads, she staged a quirky, newsworthy event that got her featured in a major industry publication — and landed 50 beta customers in two weeks. They break down exactly what she did, why it worked, and how any cash-strapped founder can borrow the same playbook. Plus, a candid look at the risks: what happens when the stunt overshadows the product? Specific numbers, real timeline, no fluff. #PRStunt #NoBudgetMarketing #B2BSaaS #CustomerAcquisition #Bootstrapping #GrowthHacking #FounderStory #FirstTimeFounder #MarketingStunt #BetaUsers #PressHack #EarnedMedia #LeanMarketing #StartupGrowth #Business #Entrepreneurship #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo