How a Founder Used a One-Person SDR Team to Close 80 Customers

Episode 29 of The Founder's Journey dives into the story of Jenna Ortega, a first-time B2B SaaS founder who couldn't afford a sales team—so she built a one-person SDR operation from her college dorm room. Using a $29 LinkedIn Sales Navigator hack, a 50-person target list, and a relentless follow-up cadence, she closed 80 customers in 12 months without a single outbound call. Lucas and Luna break down her exact sequence: the cold email template that got a 45% reply rate, the three-message rule, and how she turned 'not interested' replies into future opportunities. They also explore the emotional cost of being both founder and sole salesperson, and when Jenna knew it was time to hire her first real SDR. A masterclass in lean outbound for founders with zero budget. #JennaOrtega #B2BSaaS #SDR #OnePersonSalesTeam #ColdEmail #SalesHack #LinkedInSalesNavigator #LeanOutbound #ZeroBudgetSales #FounderLedSales #OutboundCadence #FirstTimeFounder #Business #Entrepreneurship #SalesStrategy #FexingoBusiness #BusinessPodcast #TheFoundersJourney Keep every episode free: buymeacoffee.com/fexingo