How a Freelance Marketer Used a Client Competitor Audit to Land Retainers

Learn how freelance marketers can conduct a competitor audit to win retainers. Hosts Lucas and Luna share the story of Sarah, a freelancer who audited three competitors for a B2B SaaS company and landed a $4,000 monthly retainer. They break down the process: identifying competitors, analyzing content themes and gaps, and presenting findings as a trial project. Also covered: tools like BuzzSumo and SEMrush, pricing strategies, and how to avoid common pitfalls. Plus, a second example of Mike who used a competitor audit for an ecommerce client. Practical takeaways for any solo marketing consultant. #FreelanceMarketing #MarketingAudit #CompetitorAnalysis #RetainerStrategy #B2BMarketing #ContentStrategy #SocialMediaAudit #Consulting #FreelancerTips #MarketingTools #BuzzSumo #SEMrush #ClientAcquisition #FexingoBusiness #BusinessPodcast #MarketingPodcast #SoloServiceProviders #IndependentMarketers Keep every episode free: buymeacoffee.com/fexingo