How a Freelance Marketer Used a Client Webinar Audit to Land Retainers

In this episode, Lucas and Luna unpack how a freelance marketer used a client webinar audit to land a retainer. They walk through a specific case: a B2B SaaS company whose webinars had strong attendance but weak conversion. The freelancer analyzed the entire funnel — from registration page to follow-up emails — and found that the call-to-action was buried and the follow-up sequence stopped after one email. By presenting a clear, data-backed audit, the freelancer landed a monthly retainer to run all future webinars. Lucas breaks down the exact steps: mapping the webinar funnel, identifying friction points, benchmarking against industry conversion rates, and packaging the audit as a paid proposal. Luna adds practical tips on what to include in the audit and how to frame it as a revenue opportunity, not a critique. If you're a freelance marketer looking to convert one-off projects into steady retainers, this episode gives you a repeatable playbook. #WebinarAudit #FreelanceMarketing #RetainerStrategy #B2BSaaS #ConversionRate #MarketingAudit #FreelanceConsulting #ClientAcquisition #LandingRetainers #MarketingTips #BusinessGrowth #FexingoBusiness #BusinessPodcast #MarketingPodcast #FreelanceLife #Consulting #AuditPlaybook #LeadGeneration Keep every episode free: buymeacoffee.com/fexingo