How a Frustrating Diaper Change Inspired One of Baby Fashion’s Biggest Success Stories

from Shopify Masters · host Lauren Levy, Lawrence Scheer, Adam Levinter

When Lauren Levy struggled through a freezing diaper change with 30 snaps to close, she spotted a gap no one had filled in a century of baby clothing. She and co-founder Lawrence Scheer spent two years perfecting a patented magnetic closure before selling a single item. Today, Magnetic Me has 50 employees and has been profitable since 2012. For more on Magnetic Me and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode metadata supplied by the publisher feed · Published Jul 30, 2026

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How a Frustrating Diaper Change Inspired One of Baby Fashion’s Biggest Success Stories

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