How A.G. Lafley Rebuilt Procter and Gamble from Within

In this episode of The CEO Diary, Lucas and Luna examine how A.G. Lafley returned to Procter & Gamble in 2013 to lead a second turnaround. They focus on his specific decision to cut half of P&G's brands — over 100 product lines — and concentrate resources on the 70-80 core brands that drove 90% of profits and nearly all growth. The conversation digs into how Lafley used the 'where to play, how to win' strategic framework to refocus the company, restore organic sales growth above 3%, and boost P&G's market cap by over $70 billion during his second tenure. The hosts also touch on Lafley's understated leadership style — how he avoided dramatic public gestures and instead rebuilt from the middle ranks, using consumer research to guide innovation rather than relying on CEO intuition. A concrete, numbers-driven look at what it takes to lead a second act inside a consumer-goods giant. #AGLafley #ProcterAndGamble #PandG #BusinessTurnaround #Leadership #CEO #BrandPortfolio #ConsumerGoods #BusinessStrategy #SecondAct #OrganicGrowth #BrandCuts #CorporateCulture #Innovation #BusinessPodcast #TheCEODiary #FexingoBusiness #Business Keep every episode free: buymeacoffee.com/fexingo