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How a German-Owned Manufacturer Markets Regionally Within the US

EPISODE · Dec 20, 2022 · 32 MIN

How a German-Owned Manufacturer Markets Regionally Within the US

from The Kula Ring · host Kula Partners

Jon LaPorta, Vice President, Marketing, describes to Carman and Jeff how he has helped transform the marketing at Pfannenberg USA—the American arm of a German-owned manufacturer. Jon’s team works locally in order to appeal to the US market. Although they continue to align with headquarters on content and branding, this has allowed them to implement marketing automation, create their own website, and simplify their messaging.

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How a German-Owned Manufacturer Markets Regionally Within the US

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