How a Guinness World Record stunt sparked 10M app downloads, with Derek Osgood, founder of Ignition

from Product Marketing Maestros: Tales from the Front Lines

Welcome to another episode of Product Marketing Maestros: Tales From the Front Lines. In this episode, host Nitin Kartik, Director of Product Marketing at Carbyne, is joined by Derek Osgood, founder of Ignition, a collaborative go-to-market platform. Derek talks us through how a creative marketing stunt involving Guinness World Records ignited growth and sparked 10 million app downloads. 

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This episode is 12 minutes long.

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This episode was published on January 26, 2024.

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