How a Hammock Brand Scaled Past Amazon Dependency

Trail Hammock Co. hit $2 million selling on Amazon, then hit a wall. Founders Jen and Mike realized they had no customer data and were competing on price. Instead of abandoning Amazon, they used every shipment to build their own email list. By 2025, DTC sales accounted for 60% of $10 million revenue. This episode breaks down how they used warranty cards, subscription models, and content marketing to reduce Amazon from 100% to 40% of revenue without losing profitability. #AmazonDependency #DTCStrategy #HammockBrand #ScalingSmallBusiness #CustomerData #EmailListBuilding #WarrantyUpsell #SubscriptionModel #ContentMarketing #TrailHammockCo #BoulderColorado #MidMarketMilestone #RevenueGrowth #Ecommerce #BusinessGrowth #FexingoBusiness #BusinessPodcast #ScalingUp Keep every episode free: buymeacoffee.com/fexingo