How A Human-Centered Design Approach Leads To Innovative Golf Products - Scott Moore / Garmin International

"If you don’t have a “Why Garmin?” then why are we even proposing to make this? So when I go to pitch any product idea, for say the next generation golf watch, I can’t just state “let's make this just because we’re Garmin and we have a lot of success with the last one”. I have to propose some benefit for the customer which is why they will be compelled to buy this. Our host Colin Weston sits down with Golf Product Manager Scott Moore to learn how Garmin approaches their design process through rapid prototyping, user experience feedback and a passionate desire to continually innovate. "Why will the customer go from the previous version or a competitor’s product to this one? That mentality that we have of always trying to add benefit to our products and not just churn out a bunch of similar products and put lipstick on it and say it’s good now, we are looking to add value every time we create a new product. It’s not just something our leadership says, at every level we always ask that question “Why Garmin?”. Click on the image below to check out our extended conversation with Scott on our Youtube Channel! Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... ColinSpecial Guest: Scott Moore - Product Manager at Garmin International.