Bobby Tribal: How a Hustle Became a Movement

San Diego legend Bobby Ruiz, better known as Bobby Tribal, sits down to talk about how streetwear, hustle, and a deep love for the culture around him turned into something much bigger than a clothing brand. Bobby traces his roots back through South San Diego's low rider scene, Chicano art and culture, and the early days of skateboarding, before landing in the middle of the nu metal explosion of the '90s and 2000s — rubbing shoulders with bands like Limp Bizkit and Korn as Tribal became the uniform for an entire movement. There was no blueprint for what he built; just instinct, relentless work, and a refusal to separate himself from the culture that shaped him. This episode is as much about identity and community as it is about business. Bobby talks candidly about breaking down assumptions people make based on appearance, staying rooted in family and heritage, and why, decades later, San Diego still owes him more credit than it gets. Watch all episodes of the Dedicated to the Craft Podcast Spotify / Apple Podcasts Follow Ballast Point Brewing on social: IG: @ballastpointbrewing FB: BallastPoint ballastpoint.com Follow Bobby Tribal on social: IG: @bobbytribal Follow Tribal Streetwear on social: IG: @tribalstreetwear FB: officialtribalgear shop.tribalgear.com Please Explore Responsibly ™ Ballast Point Brewing Co, San Diego, Ca About the show: Dedicated to the Craft is a celebration of loving what you do every day. In this space, we will talk to everyone from breweries to artists and musicians. There's nothing we love more than raising a glass with guests who are as passionate about their craft as we are about beer. Join us as we share brewing tips, stories, and lots of laughs – all over a few of our favorite brews. Chapters: 2:50 - Low riders, skating, and Chicano roots in South San Diego 11:08 - The Green Room days — early relationships with Limp Bizkit, Korn, and the new-metal scene 23:12 - "No blueprint" — building Tribal through hustle, swap meets, and instinct 1:07:09 - Breaking stereotypes — what Tribal represents beyond the clothes