How a Landlord Uses the 1% Rule to Pick Cash-Flowing Rentals

In this episode, Lucas and Luna drill into the 1% rule — the real-estate shorthand that says a rental's monthly rent should be at least 1% of its purchase price. They break down why it works as a quick filter, where it falls short in high-cost markets like San Francisco, and how one landlord in Indianapolis used it to build a 14-door portfolio without ever chasing appreciation. They also walk through the numbers on a $120,000 duplex that rents for $1,300 a side, showing exactly how the rule (and its cousins like the 2% rule in the Midwest) can guide a beginner away from negative cash flow. The episode ends with a practical tweak: pairing the 1% rule with the 50% rule for expenses to avoid the trap of underestimating maintenance and vacancy. If you're new to rental investing or just want a sharper screen for deals, this conversation gives you the one metric to start with — and the caveats that keep it honest. #OnePercentRule #RentalInvesting #CashFlow #RealEstate #LandlordTips #Duplex #Indianapolis #PassiveIncome #PropertyAnalysis #RealEstateMath #Finance #Investing #WealthBuilding #FexingoBusiness #BusinessPodcast #RealEstatePodcast #RentalProperty #CashFlowInvesting Keep every episode free: buymeacoffee.com/fexingo