How a Latina Built the First Spanish Grip Sock Brand and Ended in Coachella

A steady paycheck. A $125,000 salary. The kind of job your familia brags about at every carne asada. Michelle Myra had it, and she walked away to make socks. Michelle is a Pilates instructor since 2018 who taught her way across Asia before coming home to California. Today she runs two businesses: Sazón Grip, one of the first Latina-owned grip sock brands with every phrase en español, and Sazón Pilates Studio in Bellflower, open barely a month when we sat down. She built both by reading the room, testing everything herself, and refusing to launch anything she wouldn't wear. In this conversation she breaks down how she went from instructor to product owner, why she used her socks to fund immigrant families during the ICE raids, and the one piece of advice she gives every amiga with a product idea. Share Your Story Your story matters. Have you reclaimed your voice from a difficult experience? Share it with us. DM us on Instagram: @LatinaLeadershipPodcast or email us at [email protected]. Found this powerful? Please like, subscribe, and hit the notification bell to join our community of support and storytelling. Prefer audio? Find the full podcast on Spotify, Apple Podcasts, or wherever you listen. Apple Podcasts: https://podcasts.apple.com/us/podcast/latina-leadership-podcast/id1539009007 Spotify: https://open.spotify.com/show/1OD36YHq4caQaCY5iYfMO4 Amazon Music: https://music.amazon.com/podcasts/8755c9e9-bba6-4e6a-9283-9fab5696a017/latina-leadership-podcast Connect With the Community: Don't miss a beat of the Latina Leadership Podcast! Website: latinaleadershippodcast.com Instagram: instagram.com/latinaleadershippodcast Facebook: facebook.com/LatinaLeadershipPodcast LinkedIn: linkedin.com/company/latina-leadership-podcast