How a Laundromat Chain Hit 30x EBITDA with Data

What this episode covers

In Episode 67 of The Buyer & Seller Podcast, Lucas and Luna unpack an astonishing small-business exit: a three-location laundromat chain in suburban Chicago that sold for 30 times EBITDA. The premium wasn't from real estate or even revenue — it came from proprietary data on machine utilization, detergent refill cycles, and customer dwell time. Lucas walks through how the owner embedded IoT sensors in washers and dryers, built a subscription refill model, and sold the data to a commercial equipment manufacturer. Luna presses on whether the 'data premium' is replicable for other Main Street businesses or a one-off. The episode is a masterclass in how information asymmetry — not just recurring revenue — can transform a boring business into a premium exit. #LaundromatExit #30xEBITDA #DataPremium #IoTinBusiness #SmallBusinessExit #BusinessBrokers #FexingoBusiness #BusinessPodcast #RecurringRevenue #DataMonetization #MainStreetExit #EBITDAMultiple #SensorData #CommercialLaundry #SubscribeAndSave #BusinessValuation #ExitPlanning #ChicagoBusiness Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Buyer & Seller Podcast with Fexingo: Business Brokers, Exits, and Private Sales Explained?

This episode is 10 minutes long.

When was this The Buyer & Seller Podcast with Fexingo: Business Brokers, Exits, and Private Sales Explained episode published?

This episode was published on June 22, 2026.

What is this episode about?

In Episode 67 of The Buyer & Seller Podcast, Lucas and Luna unpack an astonishing small-business exit: a three-location laundromat chain in suburban Chicago that sold for 30 times EBITDA. The premium wasn't from real estate or even revenue — it came...

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