How a Legacy Flower Shop Became a Multi-Million Dollar Franchise Brand

In this episode, Adam Torres interviews Michael Jacobson, CEO of French Florist, about transforming a struggling family flower shop into a fast-growing franchise brand. Michael shares insights on entrepreneurship, innovation in the floral industry, and his mission to create a more loving world through flowers.  About French Florist French Florist, the premier floral boutique, has spent almost five decades sourcing the best flowers from all over the world to meticulously handcraft elegantly designed arrangements guaranteed to uplift and brighten. Our designers have an average of over 10 years experience and are expertly trained through an extensive training program. With over 5,000 five-star reviews, we stand by every arrangement we make, guaranteeing the highest quality. We treat our flowers with the utmost care and respect, knowing that their power to enhance any day, celebration, ceremony and mood is unmatched. Same day delivery. Video cards. Plants, candles and other gifts. French Florist has everything you need to make anyone and everyone feel loved. We have recently begun expanding through franchising and are seeking passionate partners to help us grow and redefine the floral gift industry. Whether you're a first-time business owner or an existing florist who wants to develop their own business through our conversion opportunities, we will work together to change the industry by no longer relying on aggregators and putting a premium on the flowers we provide and the connections we help build. Watch Full Episode on ⁠Youtube⁠. --- Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices