How A Legacy Organization Embraces Digital Media to Engage with Audiences in a Meaningful Way

How does a legacy organization learn how to integrate digital technology in a way that facilitates a meaningful customer experience? Todd Unger, Chief Experience Officer and Senior Vice President of Physician Engagement at the American Medical Association, shares insights and lessons learned along the way, while leveraging his background in marketing and advertising, and product development, to transform a 170-year-old company's communication methods into the world of digital.