How a Local Bookstore Used Author Events to Beat Amazon

In this episode, Lucas and Luna dive into how a small independent bookstore in Portland, Oregon — Broadway Books — used in-person author events and a curated discovery model to not only survive but thrive against Amazon. They break down the specific numbers: 60 events per year, an average of 40 attendees per event, and a conversion rate of 70% from event attendance to book purchase. They also explore the economics of co-op advertising with publishers and how a $5 event ticket turned into $1,200 in average revenue per event. The hosts discuss why algorithms can't replicate the serendipity of a hand-sold recommendation and how Broadway Books built a community that Amazon can't undercut. This episode is packed with actionable tactics for any small retailer looking to compete on experience rather than price. #BroadwayBooks #IndependentBookstore #AuthorEvents #LocalBusiness #CommunityCommerce #BookstoreStrategy #SmallBusiness #RetailSurvival #AmazonCompetition #CustomerExperience #EventMarketing #PortlandSmallBusiness #BookMarketing #MainStreetStories #BusinessPodcast #FexingoBusiness #Business #SmallBusinessSuccess Keep every episode free: buymeacoffee.com/fexingo