How a Local Coffee Shop Built a Private-Label Empire

This week, Lucas and Luna unpack the story of Blue Bottle Alley, a three-location coffee shop in Portland, Oregon that launched its own line of single-origin beans, cold brew concentrates, and even a branded oat milk. Owner Jenna Reiss started with a single pour-over bar in 2019 and grew to $2.3 million in private-label wholesale revenue by 2025 — now making up 40% of total revenue. They dive into the economics of roasting your own beans, the packaging design that got them into 60 local grocery stores, and the one mistake that cost them $80,000 in unsold inventory. Plus, why Jenna says she'd never open a fourth cafe but plans to triple her wholesale operation. A masterclass in turning a coffee shop into a product company without losing the soul of the place. #BlueBottleAlley #JennaReiss #PrivateLabel #CoffeeBusiness #WholesaleStrategy #PortlandSmallBusiness #FoodAndBeverage #DirectToConsumer #Roasting #PackagingDesign #RetailWholesale #InventoryManagement #BusinessGrowth #Entrepreneurship #SmallBusinessSuccess #FexingoBusiness #BusinessPodcast #MainStreetStories Keep every episode free: buymeacoffee.com/fexingo