How a Local Florist Built a Wedding Empire Without a Shop

Episode 33 of Small Business Success with Fexingo tells the story of Petal & Stem, a two-person florist in Portland, Oregon, that built a six-figure wedding business with zero retail space. Founders Mia Torres and Jenna Cole started with a single $1,200 wedding in 2022 and grew to over $340,000 in annual revenue by 2025 by focusing entirely on weddings, using a home studio, and leveraging Instagram and word-of-mouth. Lucas and Luna break down how they sourced from local farms, priced by the stem, and created a referral system that eliminated marketing spend. If you're a creative entrepreneur wondering whether you need a storefront to scale, this episode is for you. #SmallBusiness #Business #FexingoBusiness #BusinessPodcast #Florist #WeddingBusiness #PetalAndStem #MiaTorres #JennaCole #Portland #NoStorefront #HomeStudio #InstagramMarketing #ReferralSystem #FarmToVase #PricingByStem #Bootstrapped #LocalCommerce Keep every episode free: buymeacoffee.com/fexingo