How a Local Gym Sold at 16x EBITDA with Memberships

In this episode of The Buyer & Seller Podcast, Lucas and Luna break down the sale of a small CrossFit-style gym that achieved a 16x EBITDA multiple — far above the typical 4-6x for fitness businesses. The secret: $380,000 in annual recurring membership revenue with 85% gross retention and zero reliance on drop-ins or personal training. Lucas walks through the seller's playbook: converting month-to-month members to annual contracts by embedding a nutrition coaching add-on, then using that contracted cash flow to qualify for a higher multiple. Luna challenges whether the multiple is replicable for a typical independent gym, and they discuss what buyers actually underwrite in a service business with physical assets. A concrete case study for any small business owner wondering how recurring revenue changes the math at the exit table. #GymSale #RecurringRevenue #EBITDAMultiple #BusinessBroker #SmallBusinessExit #MembershipModel #CrossFitBusiness #FitnessIndustry #Valuation #SellingABusiness #CashFlow #PrivateSale #SellerFinance #BuyerDueDiligence #RetentionRate #BusinessPodcast #FexingoBusiness #TheBuyerAndSellerPodcast Keep every episode free: buymeacoffee.com/fexingo