EPISODE · Apr 30, 2026 · 20 MIN
How a Magician Pulls Leads From His Hat, with Anders Boulanger
from The Live Local Marketing Podcast · host Billy of Live Local Marketing
Picture, if you will ladies and gentlemen, as you attend the next Trade Show, the next Corporate Meeting, the next Company Retreat a man who can magically pull more business from his hat for you. Anders redefines business entertainment with his years of masterful business ingenuity and brings his insights into our recent conversation. And in this episode of the Live Local Marketing Podcast, Billy sits down with Anders Boulanger, Founder and CEO of Engagify, Certified Speaking Professional (CSP), and one of the sharpest minds in the engagement space. Anders has spent nearly two decades helping Fortune 500 companies stop being ignored at trade shows, events, and virtual meetings, and he's got the framework to prove it.We dig into his concept of the "engagement gap" (the invisible wall between what you're saying and what your audience actually hears):-Why most small business owners are losing attention before they ever make their pitch, and -How the same principles that work on a trade show floor apply to your referral marketing, local outreach, and everyday sales conversations.-Why engagement has to come BEFORE education (every time)-How Anders went from performing walk-around magic to building a B2B engagement company-The simple "contrast" technique that keeps any audience locked in-What booth staff training has to do with building a referral network-How to stop being forgettable in a crowded marketWhether you're a realtor, a contractor, a coach, or a local business owner, the principles Anders teaches translate directly to how you show up in your community and convert conversations into clients.*Learn more about Anders and Engagify: https://engagify.aiWant to build your own referral network using the Live Local Framework?Start the free 5 Day Challenge here: https://www.livelocalwarmmarketing.com/courses#EngagementMarketing #SmallBusinessMarketing #ReferralMarketing #LiveLocalPodcast #Engagify #AndersBoulanger #TradeShowMarketing #MarketingPodcast #LocalBusiness #WarmMarketing #SouthernMaryland #BusinessGrowth #PodcastInterview #MarketingStrategy #PublicSpeaking
What this episode covers
Picture, if you will ladies and gentlemen, as you attend the next Trade Show, the next Corporate Meeting, the next Company Retreat a man who can magically pull more business from his hat for you. Anders redefines business entertainment with his years of masterful business ingenuity and brings his insights into our recent conversation. And in this episode of the Live Local Marketing Podcast, Billy sits down with Anders Boulanger, Founder and CEO of Engagify, Certified Speaking Professional (CSP), and one of the sharpest minds in the engagement space. Anders has spent nearly two decades helping Fortune 500 companies stop being ignored at trade shows, events, and virtual meetings, and he's got the framework to prove it.We dig into his concept of the "engagement gap" (the invisible wall between what you're saying and what your audience actually hears):-Why most small business owners are losing attention before they ever make their pitch, and -How the same principles that work on a trade show floor apply to your referral marketing, local outreach, and everyday sales conversations.-Why engagement has to come BEFORE education (every time)-How Anders went from performing walk-around magic to building a B2B engagement company-The simple "contrast" technique that keeps any audience locked in-What booth staff training has to do with building a referral network-How to stop being forgettable in a crowded marketWhether you're a realtor, a contractor, a coach, or a local business owner, the principles Anders teaches translate directly to how you show up in your community and convert conversations into clients.*Learn more about Anders and Engagify: https://engagify.aiWant to build your own referral network using the Live Local Framework?Start the free 5 Day Challenge here: https://www.livelocalwarmmarketing.com/courses#EngagementMarketing #SmallBusinessMarketing #ReferralMarketing #LiveLocalPodcast #Engagify #AndersBoulanger #TradeShowMarketing #MarketingPodcast #LocalBusiness #WarmMarketing #SouthernMaryland #BusinessGrowth #PodcastInterview #MarketingStrategy #PublicSpeaking
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How a Magician Pulls Leads From His Hat, with Anders Boulanger
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