How a Major Label Markets an Artist Without TikTok

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.01:28 Alex’s creative journey10:07 Working as Digital Marketing Director at Atlantic Records12:33 Blog coverage: publicity vs. digital marketing17:11 RCA Records and Joint Venture deals26:11 Artists’ relationship with social media50:31 Breaking down the marketing budget53:44 Relationship between the artist team and the label1:04:00 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Alex Ciccimarro:Instagram: https://www.instagram.com/thebaldgodTwitter: https://twitter.com/thebaldgodEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.