How a Manufacturer Leverages a Distributor-First Ecommerce Model

from The Kula Ring · host Kula Partners

How can manufacturers leverage their distributor relationships through ecommerce? In this episode of The Kula Ring, Jeff Bercume, Director of CX Marketing at Berry Global, shares how the company’s subsidiary brand, Laddawn.com, operates as an ecommerce site with a distributor-first model. He talks about how the website’s workflow is geared towards distributors, and how this ecommerce configuration can address capacity issues across manufacturing.

Episode metadata supplied by the publisher feed · Published Jan 19, 2021

Embed this episode

Attribution link and audio player

NOW PLAYING

How a Manufacturer Leverages a Distributor-First Ecommerce Model

0:00 32:38

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Kula Ring?

This episode is 32 minutes long.

When was this The Kula Ring episode published?

This episode was published on January 19, 2021.

Can I download this The Kula Ring episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!