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EPISODE · Feb 16, 2021 · 31 MIN

How a Manufacturer Made Video Its Biggest Marketing Tool

from The Kula Ring · host Kula Partners

Video marketing is not new, but many B2B manufacturers are still searching for a strategy. In this episode of The Kula Ring, Allison Wagner, Marketing Communications Manager at Morrison Container Handling Solutions, shares how she helped make video the company’s biggest marketing tool. She talks about the resourcing effort, why video is important for manufacturers to invest in, and how Morrison leverages video content to help prospects envision how to use their solution.

What this episode covers

Video marketing is not new, but many B2B manufacturers are still searching for a strategy. In this episode of The Kula Ring, Allison Wagner, Marketing Communications Manager at Morrison Container Handling Solutions, shares how she helped make video the company’s biggest marketing tool. She talks about the resourcing effort, why video is important for manufacturers to invest in, and how Morrison leverages video content to help prospects envision how to use their solution.

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How a Manufacturer Made Video Its Biggest Marketing Tool

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Frequently Asked Questions

How long is this episode of The Kula Ring?

This episode is 31 minutes long.

When was this The Kula Ring episode published?

This episode was published on February 16, 2021.

What is this episode about?

Video marketing is not new, but many B2B manufacturers are still searching for a strategy. In this episode of The Kula Ring, Allison Wagner, Marketing Communications Manager at Morrison Container Handling Solutions, shares how she helped make video...

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