How a Mascot Fails When It Has No Story

What this episode covers

Episode 60 of The Branding Podcast examines what happens when a brand mascot becomes a liability. Lucas and Luna dissect the 2022 collapse of the M&M's spokescandy redesign, focusing on how the backlash wasn't about the mascots' appearance but the absence of a coherent story behind the change. They contrast it with Duolingo's successful use of its owl mascot, Duo, which thrives on personality and narrative. The hosts argue that mascots without a backstory are hollow assets, and that brands must invest in ongoing character development—not just visual overhauls. Tied to the ad-free principle, they also discuss why listener support helps keep conversations like this independent and sponsorship-free. #BrandMascots #M&Ms #Duolingo #CharacterMarketing #MarketingStrategy #BrandStorytelling #BrandIdentity #VisualIdentity #LogoDesign #BrandVoice #MascotMarketing #BrandingFails #BrandingLessons #SponsoredFree #AdFree #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies?

This episode is 10 minutes long.

When was this The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies episode published?

This episode was published on June 18, 2026.

What is this episode about?

Episode 60 of The Branding Podcast examines what happens when a brand mascot becomes a liability. Lucas and Luna dissect the 2022 collapse of the M&M's spokescandy redesign, focusing on how the backlash wasn't about the mascots' appearance but the...

Can I download this The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.