How a Modern Boatbuilder is Actually Run | Saxdor CEO Interview | Erna Rusi

In this episode, Ben Taylor speaks with Erna Rusi, CEO of Saxdor Yachts, on scaling a disruptive boatbuilding brand from startup to 700 boats annually in six years. With a background in telecom, Rusi shares how structured leadership, decisive portfolio management, and disciplined manufacturing strategy have driven Saxdor’s global growth. She explains the brand’s design-led positioning, focus on serial production, and commitment to long-term supplier partnerships. Recorded shortly before Saxdor’s acquisition by Malibu Boats, this conversation offers valuable insight into growth strategy, product segmentation, risk management, and the future of performance day boats and adventure yachts.Key Points:- Structured leadership accelerates marine manufacturing scale.- Kill underperforming models early to protect growth.- Design, performance, pricing define Saxdor’s positioning.