How a Mom Turned a Skincare Gap Into a Shelf Worthy Brand: The Story of evre. with Founder Maree Glading

Send us Fan MailIn this episode of Shelf Talks, Roberta sits down with Maree Glading, founder of evre., a natural skincare brand created specifically for teens and tweens—all the way from New Zealand. Maree shares how she transitioned from building a global food company to creating a purpose-driven beauty brand that empowers young people to feel confident in their own skin.From recognizing a white space in the market while shopping with her daughter to landing evre. on the shelves of Sprouts, Kroger, and Nordstrom, Maree opens up about what it takes to scale internationally, build retail relationships from scratch, and navigate the ever-changing beauty landscape.You’ll hear how she: ✨ Turned a personal problem into a global opportunity ✨ Used cold outreach to land her first major retailer ✨ Approaches retail expansion with a “domino strategy” ✨ Balances product innovation with brand mission around youth wellnessWhether you’re an emerging founder or dreaming of seeing your products in retail, this episode is a masterclass in resilience, retail strategy, and believing in your story.🎧 Listen to Shelf Talks wherever you stream your podcasts and get inspired to build your own shelf-ready success story.Links:Evre Website: https://www.evreselfcare.com/?srsltid=AfmBOooOIzI7SBve4UvkX0wzll7tF5wUrtRpoFN61OBbwiyK7Bj6d7zPEvre Instagram: https://www.instagram.com/evreselfcare/?hl=enMaree's Linkedin: https://www.linkedin.com/in/mareeglading/?originalSubdomain=nz Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book