How a Mother-Daughter Duo Built Luxeire from Scratch

In this episode of The DTC Insider, Brian Roisentul sits down with Margot Adams, co-founder of Luxeire, a mother-daughter clothing brand blending luxury, comfort, and performance, so you never have to choose between style and function.Here's a glimpse of what you'll learn:The mother-daughter founding story of LuxeireEarly struggles turning a passion project into a real businessLaunching the hero product: the Classic Button-UpRunning Meta ads on a shoestring budget and finding product-market fitWhy Margot became the face of the brandCustomer service and the human touch in a lean businessCompeting in a crowded apparel space while manufacturing in NYCBalancing new customer acquisition with customer retentionOperational challenges and the importance of efficiencyWhat’s next for Luxeire: new fabrics, product categories, and pop-upsFind more episodes on ⁠⁠⁠⁠⁠our website⁠⁠⁠⁠⁠.--This episode is brought to you by ⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, ⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.