How A Museum Is Turning Fútbol Into Art with Viviana Kuri Haddad

They said it was a soccer exhibit. It isn't. Inside Guadalajara's Museo de Arte de Zapopan, cleats and paintbrushes are asking the same question: who actually gets a fair shot? Viviana Kuri Haddad runs that answer. She directs MAZ, one of Mexico's most important contemporary art museums, with two locations two blocks apart in the heart of Zapopan. This World Cup season, she's turning a soccer moment into a citywide conversation about equity, identity, and who gets remembered. In this episode, Viviana walks us through the exhibits connecting fútbol to inequality, introduces the installation built on an uneven playing field, and explains why a legendary goalkeeper ended up in paint. Listen in, and the next trip to Guadalajara looks different. Mentioned in This Episode People: Viviana Kuri Haddad — Director, Museo de Arte de Zapopan (MAZ); Claudia Macías — LLP host, also of The Claudia Macías Podcast Show (admirableradio.com); Priscila Monge — artist, Costa Rica; Mario García Torres — artist, Coahuila / Mexico City; Jorge Campos — former Mexican national team goalkeeper; Juan José Frangié — MAZ board president Organizations: Museo de Arte de Zapopan (MAZ); Estación MAZ; Latina Leadership Podcast; FIFA World Cup 2026 Events / Programs: Canchas Desiguales installation; the Jorge Campos exhibition; Zapopan World Cup Fan Fest Platforms: Instagram (@mazmuseo); Facebook