How a Nudge Can Change Everything

Those who study human behavior have learned that simply by encouraging—or “nudging”—individuals toward the right decisions for themselves, dramatic improvements can be made. Cultural commentator David Brooks and Cass Sunstein, legal scholar and the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School, discuss the power of “nudge” and how, broadly implemented, it can be a force for substantial change. aspenideas.org