How a Packaging Redesign Lost a Grocery Chain Its Customers

In 2024, the Canadian grocery chain Loblaws rolled out a brand refresh that included a new logo and simplified packaging for its store-brand line, President's Choice. Within months, customer complaints spiked, social media sentiment turned hostile, and the company quietly reversed parts of the redesign. This episode breaks down exactly what Loblaws changed, why loyal shoppers felt alienated, and the branding lesson that applies to any company touching a commodity product: your customers' trust lives in the details you think don't matter. Lucas and Luna walk through the specific visual choices — the typeface swap, the color shift, the removal of the iconic black-and-white checkerboard — and what each one signaled to shoppers who had decades of muscle memory with the old look. #PackagingDesign #BrandRefresh #Loblaws #PresidentChoice #GroceryBranding #ConsumerTrust #LogoRedesign #VisualIdentity #BrandLoyalty #PackageRedesign #RetailBranding #BrandMistakes #CustomerBacklash #Marketing #FexingoBusiness #BusinessPodcast #BrandingPodcast #Episode26 Keep every episode free: buymeacoffee.com/fexingo