How a Pair of Fleece Shorts (and a Mom's Tough Love) Launched Buttnski

Welcome back to the Aprés Business Podcast! In Part 1 of this two-part conversation, Rebecca Babicz joins Kelly Mazanti, founder of Buttnski, a women-led outdoor apparel brand that’s all about warm butts, cold mountains, and gear that actually fits. What started as a funny family nickname and a pair of vintage fleece shorts from the 80s turned into a brand that’s rewriting what it means to dress for the outdoors—without compromising comfort, confidence, or performance.Kelly shares the hilarious and heartfelt backstory of how she went from being a ballerina and brand strategist to bootstrapping an outdoor company from the ground up—with zero apparel background, a lot of trial and error, and one very loyal fleece-wearing mom.This episode is packed with gold for anyone who's building something real and scrappy—and wants to hear what that actually looks like behind the scenes.#ecommercegrowth #outdoorproducts #theapresbusinesspodcast #podcast #falllinedigital #buttnski #outdoorgear #womeninbusiness