How a Pandemic Pivot Sparked a Global Microdosing Movement with Kayse Gehret

In this episode, entrepreneur and founder Kayse Gehret shares her inspiring journey from running a successful brick-and-mortar wellness business with four locations and 84 employees to pivoting during the COVID-19 pandemic into a thriving global online community centered on microdosing for healing. Kayse discusses the real challenges and creative decisions involved in keeping her business alive when lockdowns forced her to close her physical studios, and the strategic risk of shifting to an entirely new, controversial industry before it was widely recognized.You'll hear the behind-the-scenes story of building trust with clients, fostering a community that spreads by word of mouth, and using podcasting to grow reach and credibility even in a censored and regulated environment. Kayse dives into lessons learned about adaptability, investing in the right support at critical times, and the importance of following intuition alongside data, valuable insights for any founder looking to future-proof their business. The conversation also explores misconceptions about microdosing and how to effectively educate an audience in a new market.Whether you’re scaling a business, seeking innovative marketing ideas, or interested in health and wellness entrepreneurship, this episode is packed with actionable stories and real-world business wisdom.Connect with Kayse: https://www.linkedin.com/in/kaysegehret/Learn more about our episode sponsor: http://oceanstalent.com/dave #entrepreneurship #microdosing #wellness #healing #inspiration