How A Passion For Fitness & Footwear Led To Starting His Own Brand

In this episode of the Sneaker History podcast, Mike Guillory speaks with Todd Meleney, co-founder of while on earth, a fitness brand that merges sneaker culture with athletic performance. Todd shares his journey from a passion for basketball sneakers to launching his own brand after a successful stint at No Bull. The conversation delves into the importance of product quality, the role of athlete partnerships, and the impact of the pandemic on the fitness industry. Todd emphasizes the significance of authenticity in branding and the mission of while on earth to inspire individuals to reach their full potential through movement and wellness.Connect with while on earth: https://www.instagram.com/whileonearth/?hl=enConnect with Todd: https://www.instagram.com/industrytodd/?hl=enSUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallEarly Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistorySubscribe on Substack: https://substack.com/@sneakerhistoryJoin our Discord Community: https://discord.gg/xJFyWmWgzaIf you are interested in advertising to our audience, contact us: [email protected]:00 Introduction to Coffee Time Kicks02:59 Todd's Journey into Sneakers and Entrepreneurship06:07 The Birth of No Bull and Its Impact09:07 Transitioning from No Bull to while on earth11:59 The Role of Passion in Entrepreneurship14:58 Navigating Challenges in the Fitness Industry17:50 The Future of while on earth and Personal Reflections22:22 The Leap of Faith25:29 Building Wild on Earth28:20 The Power of Partnerships30:44 Creating a Connection with Customers35:30 The Move Trainer Experience36:34 Expanding into Running38:03 Future Plans and InnovationsCHECK OUT OUR OTHER SHOWS:For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.comFor the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryHosted & Distributed By Captivate: https://bit.ly/3j2muPbGET IN TOUCH:Robbie - [email protected] - [email protected] - [email protected] - [email protected]: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/