How a Patented Golf Tee Built a Viral Brand | Caroline Sierra, Flight Path & Shark Tank Secrets

Ever wondered what happens when you take a product golfers have used for hundreds of years… and completely reinvent it? In this episode of Everything Intellectual Property, we sit down with Caroline Sierra, co-founder of Flight Path Golf Tees, the company behind what many are calling the most viral golf tee in the game. Caroline reveals how a simple idea—backed by a utility patent, robotic testing, and relentless execution—turned into a category-defining product that even landed on Shark Tank.But the real story starts long before the cameras. Caroline takes us behind the scenes of building multiple startups, raising capital, selling businesses, and using her venture and marketing background to scale brands through Clickable Impact. She shares the uncomfortable truth about ecommerce, why most founders burn through ad dollars without building real sales systems, and the exact framework she uses to decide whether a business is worth investing in.You’ll also hear how Flight Path navigated United States Golf Association compliance, why they chose Michigan-based manufacturing, how patents, trademarks, and supply chain control became competitive moats, and what it really takes to turn one piece of molded plastic into a brand with millions in potential. If you’re building a product, protecting IP, or chasing your next big idea—this episode is a masterclass you don’t want to miss.#FlightPath #SharkTank #Golf #GolfInnovation #GolfTech #Entrepreneurship #Ecommerce #Startup #Patents #Trademarks #IntellectualProperty #Inventor #ProductDevelopment #BusinessPodcast #FounderStory #Manufacturing #Amazon #BrandProtection #EverythingIntellectualProperty00:00 – The Golf Tee That’s Changing the Game04:39 – From Startup Risk to 500,000+ Customers08:30 – Why Flight Path Chose U.S. Manufacturing Over China13:17 – Raising Millions Through Venture Capital15:58 – The Moment Caroline Almost Passed on Flight Path20:12 – Patents, Trademarks & Protecting Against Knockoffs24:48 – Inside Shark Tank: What Viewers Never Saw29:35 – Building a Brand in the Age of Amazon Copycats35:22 – Scaling Through TikTok, Ecommerce & Owned Media42:10 – Caroline’s Advice for First-Time Product Inventors