How a Personal Pan Pizza Motivated a Generation to Read and Why It Still Matters

A free pizza for finishing a book may seem simple, but it was part of a larger effort to spark reading at a time when literacy was a growing national concern. Corey Alderdice, a national voice on talent and transformation, reflects on Pizza Hut’s Book It! program, blending personal memories with a deeper look at how novelty, joy, and clear incentives can motivate students—especially in an era where attention is increasingly shaped by screens.For additional thoughts from Corey, visit coreyalderdice.com.You can also follow him on Twitter/X, LinkedIn, BlueSky, YouTube, Instagram, and Threads.