How a Peruvian Drink Is Changing the Beverage Market

from Drink Up · host Samuel Anderson

Join us as Marcel Diels, founder of Cooley, shares his journey from entertainment to beverage entrepreneurship, focusing on the unique challenges and opportunities in launching a Peruvian purple corn drink. Learn about supply chain strategies, brand building, and navigating the early stages of CPG success.

Episode metadata supplied by the publisher feed · Published Jun 6, 2026

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How a Peruvian Drink Is Changing the Beverage Market

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