How a Postscript Doubled Donation Revenue

In this episode, Lucas and Luna unpack the surprising power of the postscript in fundraising direct mail. They examine a 1990s American Red Cross campaign where a simple handwritten P.S. — not a new offer, not a discount, just a personal nudge — doubled the average donation. They break down why the P.S. is often the first thing a reader sees, how it reframes the entire letter, and what modern digital copywriters can learn from this analog tactic. Specific numbers: a control test showed a 112% lift in per-piece revenue. No fluff, just the mechanics of one small tweak that changed a million-dollar campaign. #DirectMail #Copywriting #Fundraising #Postscript #AmericanRedCross #ConversionRate #MarketingPsychology #DonorBehavior #SalesLetter #PersuasiveWriting #DirectResponse #ABTesting #CopyTactics #RetroMarketing #NonprofitMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo