How a Postscript Doubled Donation Revenue

What this episode covers

In this episode, Lucas and Luna unpack the surprising power of the postscript in fundraising direct mail. They examine a 1990s American Red Cross campaign where a simple handwritten P.S. — not a new offer, not a discount, just a personal nudge — doubled the average donation. They break down why the P.S. is often the first thing a reader sees, how it reframes the entire letter, and what modern digital copywriters can learn from this analog tactic. Specific numbers: a control test showed a 112% lift in per-piece revenue. No fluff, just the mechanics of one small tweak that changed a million-dollar campaign. #DirectMail #Copywriting #Fundraising #Postscript #AmericanRedCross #ConversionRate #MarketingPsychology #DonorBehavior #SalesLetter #PersuasiveWriting #DirectResponse #ABTesting #CopyTactics #RetroMarketing #NonprofitMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing?

This episode is 7 minutes long.

When was this The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing episode published?

This episode was published on June 6, 2026.

What is this episode about?

In this episode, Lucas and Luna unpack the surprising power of the postscript in fundraising direct mail. They examine a 1990s American Red Cross campaign where a simple handwritten P.S. — not a new offer, not a discount, just a personal nudge —...

Can I download this The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing episode?

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