How a Press Release Gets Picked Up by Major News Outlets

In this episode of Public Relations with Fexingo, Lucas and Luna break down the anatomy of a press release that actually gets picked up by major media. They use the example of a 2025 study from the American Heart Association that linked walking 5,000 steps to a 20% lower cardiovascular risk, which was covered by CNN, NBC, and the New York Times within 24 hours. Lucas explains the inverted pyramid structure, the importance of a data-driven lede, and why journalists need a 'so what' in the first paragraph. Luna pushes back on the myth that embargoes work, and they debate whether multimedia assets actually increase pickup rates. They also discuss distribution timing—Tuesday mornings versus Friday afternoons—and why personalizing the pitch to each reporter still matters more than blast lists. The episode closes with a candid moment about listener support via buy me a coffee dot com slash fexingo, then a forward-looking question about AI-generated press releases and whether they'll dilute trust. #PressRelease #EarnedMedia #MediaOutreach #PRStrategy #Journalism #Storytelling #DataDriven #Embargo #Distribution #Pitching #AmericanHeartAssociation #HealthNews #CNN #NewYorkTimes #Multimedia #AIinPR #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo