Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

In this episode, Lucas and Luna explore how a small PR team at a regional construction firm secured a front-page business section story by pitching a journalist's upcoming editorial calendar. They break down the exact strategy: monitoring beat reporters' published schedules, identifying a gap in planned coverage, and positioning a data story on building material costs as a timely fit. The episode walks through the pitch email, the follow-up timing, and the result — a feature that generated 12 inbound media inquiries within 48 hours. Lucas and Luna discuss why calendar-based pitching beats spray-and-pray outreach, how to find editorial calendars without being a subscriber, and why a single journalist's planned story list can be more valuable than a hundred media lists. They also touch on the ethical line between being strategic and being pushy. If today's episode sparks an idea you actually use, consider supporting the show at buy me a coffee dot com slash fexingo. #PRPitching #MediaRelations #EditorialCalendar #JournalistOutreach #EarnedMedia #ConstructionIndustry #DataStorytelling #BusinessJournalism #PRStrategy #MediaPitch #Marketing #BusinessPodcast #FexingoBusiness #PRTips #ContentMarketing #Storytelling #B2BPR #MediaStrategy Keep every episode free: buymeacoffee.com/fexingo

In this episode of Public Relations with Fexingo, Lucas and Luna unpack a counterintuitive PR tactic: using a journalist's own social media post as the hook for a pitch. They break down a real case where a fintech startup scanned a reporter's LinkedIn for recent frustrations, then built a pitch that directly addressed a problem the journalist had publicly complained about. The result: a front-page placement in a major business publication. Lucas explains why most PR pros ignore social listening, while Luna challenges the line between clever and creepy. They also discuss how to scale this approach without burning relationships. If you've ever felt like your pitches are invisible, this episode offers a specific, repeatable technique that doesn't rely on luck. #PRPitch #JournalistRelations #LinkedInStrategy #EarnedMedia #MediaOutreach #PRStrategy #SocialListening #PitchingTips #FintechPR #BusinessJournalism #PRTactics #Storytelling #Marketing #FexingoBusiness #BusinessPodcast #PRWin #MediaRelations #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna break down how a B2B SaaS startup with no product launch, no funding round, and no customer stories landed a feature in a major business publication. They walk through the specific angle: a single data point from an internal survey that became the hook. The company, a team-collaboration tool called SyncGrid, had been quietly building for two years. Instead of pitching the product, the PR team pitched a problem — the rising cost of meeting inefficiency — and backed it with a proprietary number. Lucas explains why journalists responded to the data, and Luna shares why the timing in mid-2026 made the story even more relevant. They also discuss the one-page pitch strategy, the follow-up cadence, and what happens when a journalist asks for more data you haven't prepared. This isn't about a viral moment; it's about getting one right fit placement that drives real pipeline. #B2BSaaS #PRStrategy #EarnedMedia #DataDrivenPR #MediaPitching #SyncGrid #BusinessJournalism #ContentMarketing #PressCoverage #StartupPR #Marketing #FexingoBusiness #BusinessPodcast #PitchStrategy #SurveyData #MeetingInefficiency #PRTips #JournalistRelationships Keep every episode free: buymeacoffee.com/fexingo

In this episode of Public Relations with Fexingo, Lucas and Luna explore how a small nonprofit turned one genuine journalist relationship into a cascade of national coverage—without a press release, a data viz, or a pitch blast. We walk through the exact sequence: how they found the right reporter, what they offered that made her care, and why the resulting feature led to three more major outlets picking up the story. Along the way, we get into the economics of attention in earned media, the difference between a contact and a relationship, and why PR pros often overthink the funnel. If you've ever sent a hundred pitches to crickets, this episode explains why one well-nurtured connection can outperform a thousand cold emails. Plus: how the team handled the surge of inbound interest without losing the thread of their core story. A masterclass in the power of depth over breadth. #PublicRelations #MediaOutreach #EarnedMedia #JournalistRelationships #NonprofitPR #Storytelling #PitchStrategy #MediaCoverage #PRTips #Marketing #BusinessPodcast #FexingoBusiness #SmallTeamPR #PressRelations #MediaStrategy #Journalism #NonprofitMarketing #RelationshipBuilding Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna break down how a midwestern manufacturing company turned a routine quarterly report into front-page coverage. The key? A single pie chart that revealed a surprising competitor dynamic. They walk through the pitch process, the journalist's response, and why data visualization beats press release prose every time. Plus: a natural sidebar about listener support keeping the show independent. #PRStrategy #DataVisualization #MediaPitching #B2BPR #ManufacturingPR #JournalistRelations #EarnedMedia #ContentMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast #PieChart #DataStorytelling #MidwestBusiness #PitchTips #EditorialCoverage #PRCaseStudy Keep every episode free: buymeacoffee.com/fexingo

In Episode 56 of Public Relations with Fexingo, Lucas and Luna explore the power of customized pitches by examining how a small tech startup landed a feature in The Verge. The company built an entire email referencing a journalist's recent article, showing genuine engagement rather than mass outreach. They discuss the specific techniques used: quoting the journalist's past work, connecting it to the startup's story, and including a single relevant data point. The episode covers why personalization outperforms spray-and-pray pitching and shares a template for building trust before asking for coverage. Lucas and Luna also touch on the balance between customization and scale, and how this approach can build long-term media relationships. #PRPitching #MediaRelations #JournalistOutreach #CustomizedPitches #TheVerge #TechPR #StartupPR #EarnedMedia #Storytelling #MarketingStrategy #FexingoBusiness #BusinessPodcast #PRTips #MediaTraining #PitchPerfect #DataDrivenPR #RelationshipBuilding #PublicRelations Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna break down how a PR team for a mid-size B2B logistics firm secured a feature in The Wall Street Journal's CFO Journal by building an entire pitch around one statistic: that 78% of supply chain disruptions in 2025 came from a single, overlooked factor. They walk through the research process, the one-page pitch, and why specificity beat broad storytelling. If you've ever wondered how to make a dry industry story newsworthy, this is the playbook. #PR #MediaPitching #Statistics #SupplyChain #Logistics #WallStreetJournal #B2BPR #DataDrivenPR #EarnedMedia #Marketing #FexingoBusiness #BusinessPodcast #PRStrategy #JournalistRelations #CFOJournal #PitchDeck #OneDataPoint #Storytelling Keep every episode free: buymeacoffee.com/fexingo

Episode 54 of Public Relations with Fexingo. Lucas and Luna break down how a regional craft brewery, Bend Brewing Co., earned national press coverage by pitching a story about their water conservation system — not a new beer. The brewery spent $12,000 on a closed-loop water recycling rig that saved 4 million gallons annually. Lucas explains how the PR team framed the story around industry-wide water scarcity, not the hardware. Luna questions whether the approach would work for a less tangible innovation. Key takeaway: if your story is about a process, not a product, lead with the problem it solves and the specific number that makes it real. No product launch, no gimmick — just a data point and a journalist who cared about sustainability in manufacturing. #PRStrategy #EarnedMedia #BeerIndustry #Sustainability #BendBrewingCo #WaterConservation #ProcessStory #DataDrivenPR #ManufacturingPR #B2BPitching #CraftBeer #JournalistOutreach #Marketing #BusinessPodcast #FexingoBusiness #PRTips #MediaRelations #Storytelling Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna examine a specific PR strategy: the follow-up email that actually works. They break down a real case where a PR team sent an initial pitch to 50 journalists, got zero replies, then sent a carefully crafted follow-up 48 hours later that landed five placement. They discuss the timing, the subject line change, and the one-sentence addition that made the difference. The hosts also explore why most follow-ups fail — they're too long, too apologetic, or too pushy — and what a respectful, value-added second touch looks like. No generic advice, just a concrete framework listeners can adapt for their own media outreach. #PRStrategy #MediaOutreach #PitchEmail #FollowUp #JournalistRelations #EarnedMedia #PRPitching #EmailOutreach #MediaRelations #PRTips #BusinessPodcast #FexingoBusiness #MarketingStrategy #ContentMarketing #PRPro #Storytelling #PressCoverage #CommunicationSkills Keep every episode free: buymeacoffee.com/fexingo

In episode 52, Lucas and Luna dive into the story of how a small PR team at a mid-sized logistics company turned a boring dataset—supply chain wait times at the Port of Los Angeles—into a striking data visualization that landed them coverage in The Wall Street Journal, Bloomberg, and three trade publications. They break down the exact approach: finding a counterintuitive data point, building a simple but shareable chart, targeting the right journalists with a one-line pitch, and embedding the visual for easy use. Luna challenges Lucas on whether this works for B2B companies or only consumer-facing brands, and they discuss the key lesson: storytelling with data beats a press release full of numbers every time. The episode includes a brief, organic mention of listener support via buy me a coffee dot com slash fexingo. No fluff, just a concrete playbook for turning data into earned media. #DataVisualization #PRStrategy #EarnedMedia #MediaOutreach #JournalistPitching #LogisticsPR #PortOfLosAngeles #SupplyChain #WallStreetJournal #Bloomberg #TradePress #StorytellingWithData #Marketing #BusinessPodcast #FexingoBusiness #PRTactics #DataJournalism #B2BPR Keep every episode free: buymeacoffee.com/fexingo

In this episode of Public Relations with Fexingo, Lucas and Luna explore how a mid-sized B2B software company turned a mundane product update into a front-page Wall Street Journal story. They break down the pitch that worked: leading with a single surprising data point about wasted developer hours, not the feature list. The hosts discuss why journalists ignore 97% of press releases, how to find the narrative hook in any announcement, and the one question you must answer before hitting send. Drawing on a real case from a logistics startup that gained 40 media placements from one email, this episode gives you a repeatable framework for earning coverage when your news feels boring. #PR #PublicRelations #MediaOutreach #EarnedMedia #Storytelling #Journalism #Pitching #PressRelease #DataDriven #B2B #Software #Logistics #WallStreetJournal #MediaStrategy #Marketing #BusinessPodcast #FexingoBusiness #Podcast Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna dissect the 2025 Peloton advertising backlash that forced the company to completely overhaul its brand messaging and marketing strategy after a single ad campaign triggered widespread consumer outrage. They break down the specific missteps, the speed of the social media firestorm, and the PR playbook Peloton used to recover — including pulling ads within 48 hours, issuing a non-apology apology, and retooling creative in under two weeks. The episode uses Peloton's crisis as a case study for how any brand can respond when earned media turns negative. Topics covered: crisis communication, brand tone-deafness, rapid response PR, earned media strategy, ad creative failure, consumer sentiment analysis, and rebuilding trust. #Peloton #PRCrisis #CrisisCommunication #EarnedMedia #BrandReputation #AdvertisingBacklash #MarketingFail #PRPivot #ConsumerBacklash #RapidResponse #BrandTrust #SocialMediaFirestorm #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #PRStrategy #MediaOutreach Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna dive into the case of a mid-sized B2B software company that sent a press release containing one specific, surprising data point about their industry — and got 40 journalists to respond within 24 hours. They break down the strategy behind choosing the data, crafting the subject line, and timing the release. Plus, they discuss why most PR teams bury their most interesting numbers on page four of a press release instead of putting them front and center. A concrete, actionable look at how data-driven PR can outperform generic pitches. #PRStrategy #DataDrivenPR #PressRelease #MediaOutreach #EarnedMedia #PRPitch #JournalistRelations #ContentMarketing #B2BMarketing #DataStorytelling #PublicRelations #CommunicationStrategy #FexingoBusiness #BusinessPodcast #Marketing #PRTips #MediaCoverage #PressReleaseTips Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna dissect the story of a mid-range luggage brand that got more media coverage from a single product placement in a Netflix series than from its entire paid ad campaign. They walk through how the brand's PR team identified the opportunity, pitched the prop master with a simple one-pager, and then leveraged the on-screen moment into press mentions across travel, lifestyle, and business outlets. The episode breaks down the specific steps: monitoring upcoming productions, crafting a non-monetary pitch, and timing the media outreach to coincide with the episode's release. Lucas also shares a framework for evaluating earned media value versus paid spend, using real numbers from the case. Luna pushes back on the reproducibility of the tactic for smaller brands, leading to a practical discussion about scalable alternatives. The episode includes a short, natural donation segment near the midpoint, reminding listeners that Fexingo stays ad-free thanks to listener support at buy me a coffee dot com slash fexingo. #ProductPlacement #EarnedMedia #PRStrategy #Netflix #BrandAwareness #MediaOutreach #PropMaster #ContentMarketing #PRCaseStudy #Marketing #Podcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #MediaPitching #BrandVisibility #EntertainmentMarketing #CostEffectivePR Keep every episode free: buymeacoffee.com/fexingo

Timing is everything in PR, but most pitches fail because they land in a journalist’s inbox at the wrong moment. In this episode, Lucas and Luna examine a case where a PR team tracked a reporter’s beat change and sent a pitch within hours of the announcement, securing coverage in a major outlet. They break down the specific signals to watch for — journalist moves, beat shifts, and editorial calendars — and explain how to time pitches for maximum impact. If you’ve ever sent a great pitch only to get crickets, this episode will make you rethink your approach. #PR #MediaOutreach #EarnedMedia #JournalistRelations #PitchTiming #MediaMonitoring #BeatChanges #EditorialCalendars #PRStrategy #MediaRelations #BusinessPodcast #FexingoBusiness #MarketingPodcast #PublicRelations #PitchingJournalists #MediaDatabase #JournalistMoves #PRTips Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna dive into the surprisingly effective PR tactic of handwritten notes in an age of email overload. They break down a real case from 2025 where a fintech startup sent 200 handwritten cards to journalists and got a 23% response rate, compared to a 2% rate on their email pitches. They discuss why physical mail stands out, the cost vs. ROI, and when this tactic actually works versus when it's a gimmick. If you've ever wondered how to cut through the noise with journalists who get hundreds of emails a day, this episode offers a concrete, low-tech alternative that still works in June 2026. #PR #MediaOutreach #EarnedMedia #HandwrittenNotes #JournalistPitching #PRTactics #MediaRelations #FintechPR #PhysicalMail #StandOut #ResponseRate #ROI #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #PRStrategy #Storytelling Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna dissect a case where a B2B software company embedded a single surprising statistic in a press release and got replies from 40 journalists. They walk through how the data point was chosen, how it was positioned, and why specificity beats hype in earned media. The conversation draws on a real example from a marketing analytics firm that lifted its open rate from near-zero to 62 percent by leading with a proprietary number. Listeners learn a repeatable formula: find your one number, make it verifiable, and tie it to a broader trend that reporters already care about. #PR #PressRelease #EarnedMedia #MediaOutreach #DataDrivenPR #JournalistPitching #Storytelling #MarketingAnalytics #B2BMarketing #BusinessPodcast #FexingoBusiness #Podcast #PRStrategy #MediaRelations #ContentMarketing #DataStorytelling #PRTips #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna break down why most press releases fail and how a single-page, narrative-driven release can land coverage. They examine a real case: a small fintech startup that got featured in TechCrunch by cutting their press release from three pages to one. Lucas explains the inverted pyramid structure, the power of a strong lede, and how to avoid jargon. Luna pushes back on the idea that shorter is always better, citing examples where detail was necessary. They also discuss how to target journalists by writing a release that reads like a story, not a corporate memo. This episode is a masterclass in making your press release actually work. #PressRelease #MediaOutreach #PRStrategy #EarnedMedia #Storytelling #JournalistRelations #TechCrunch #Fintech #StartupPR #Narrative #InvertedPyramid #Lede #PRTips #Marketing #Business #FexingoBusiness #BusinessPodcast #PublicRelations Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna break down the fascinating PR campaign that landed a small regional museum on the cover of a national magazine. They analyze the specific media list, the narrative framing, and the single image that sold the story. Along the way, they discuss why journalists crave stories with a physical place at the center, how to find the 'one weird detail' that makes a pitch irresistible, and why national outlets are more open to regional stories than most PR pros assume. If you have a local client or a niche angle, this episode offers a concrete template for thinking bigger. #PR #EarnedMedia #MediaOutreach #PitchingJournalists #MuseumPR #NationalCoverage #LocalPR #Storytelling #MagazineCover #CrisisPR #MediaRelations #Marketing #Business #FexingoBusiness #BusinessPodcast #PRTips #MediaStrategy #Narrative Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna break down how a regional coffee chain with 17 locations turned its customer loyalty data into a story that got covered by national business press. They walk through the exact pitch: the chain analyzed purchase patterns across neighborhoods and found that morning commuters in one zip code spent 34 percent more on weekdays than any other segment. The PR team packaged that finding into a media pitch about 'commuter drink economics' and landed coverage in The Wall Street Journal and a local NPR station. The hosts discuss why data that reveals something about a larger behavior pattern is more powerful than vanity metrics, how to position a small brand's proprietary data as a trend story, and the one mistake that can kill a data-driven pitch before a journalist even opens the attachment. #DataDrivenPR #MediaPitching #EarnedMedia #PRStrategy #LocalBrandPR #ContentMarketing #PRTips #CommuterEconomy #CustomerInsights #BusinessOfCoffee #JournalistRelations #StorytellingWithData #PRWin #OwnedData #FexingoBusiness #BusinessPodcast #MarketingPodcast #PRPodcast Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna break down the remarkable PR turnaround of Johnson & Johnson's 1982 Tylenol recall — still the gold standard in crisis communications. They examine how the company's decision to pull all Tylenol capsules from shelves, at an estimated cost of $100 million, and introduce tamper-evident packaging restored consumer confidence and set a precedent for product safety. The hosts compare that response to modern examples, including a 2024 infant formula recall, and discuss why transparency and speed matter more than ever. Lucas shares specific data on how J&J's market share rebounded within months, and Luna challenges whether any CEO today would make the same call. The episode offers actionable lessons for PR professionals handling a crisis: own the problem, sacrifice short-term revenue for long-term trust, and communicate constantly. No fluff, just one deep case study on earned media during a crisis. #PR #CrisisCommunications #BrandTrust #ProductRecall #JohnsonAndJohnson #Tylenol #EarnedMedia #CorporateReputation #Marketing #BusinessStrategy #Transparency #PublicRelations #CaseStudy #FexingoBusiness #BusinessPodcast #LucasAndLuna #PodcastEpisode #MediaTraining Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna dive into the anatomy of a failed PR pitch: a detailed case study of a B2B software company that sent 100 personalized emails to journalists and received zero replies. They break down the six common mistakes—wrong timing, weak subject lines, lack of research, irrelevant hooks, missing data, and no follow-up—and share actionable fixes. Lucas introduces the 'journalist empathy map' technique and the 3-sentence pitch rule. Luna brings data on open rates and reply rates for cold pitches. The episode concludes with a simple audit checklist any PR team can use to diagnose their own outreach problems. #PRPitching #MediaOutreach #FailedPitches #JournalistEmpathy #ColdEmail #B2BPR #PRStrategy #EarnedMedia #PitchAudit #Marketing #FexingoBusiness #BusinessPodcast #PRTeardown #JournalistRelations #SubjectLineTips #FollowUpStrategy #PRMetrics #OutreachFail Keep every episode free: buymeacoffee.com/fexingo

In this episode of Public Relations with Fexingo, Lucas and Luna dissect a common PR nightmare: the pitch that goes absolutely nowhere. They walk through a real case from early 2026, where a fintech startup sent 100 customised pitches to journalists covering banking and payments—and got zero replies. Lucas breaks down the three structural reasons why it failed: the journalists' inbox overload, the lack of a genuine news hook, and the mismatch between timing and beat. Luna pushes back on the idea that personalisation alone is enough, and together they explore what actually works: building relationships before you need them, offering exclusive data, and thinking like an editor. They also touch on the growing role of AI in pitch filtering and how some reporters now use auto-reply systems to screen cold emails. This is a tactical, no-fluff episode for anyone who has ever hit send and heard only silence. #PRPitching #MediaOutreach #EarnedMedia #ColdEmail #JournalistRelationships #PRStrategy #MediaRelations #PitchFail #PRTips #Communications #Marketing #FintechPR #StartupPR #PressCoverage #PRMetrics #BusinessPodcast #FexingoBusiness #PublicRelationsWithFexingo Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna explore how PR teams use journalist tracking databases like Muck Rack and Cision to monitor reporter moves and tailor pitches. They examine a real-world case: how a tech startup secured TechCrunch coverage by noticing a journalist had just switched beats. The hosts discuss the shift from mass email blasts to targeted outreach, the ethics of monitoring, and why a journalist's recent byline is often more valuable than their beat. With specific tips on using Twitter lists and Google Alerts, this episode offers actionable advice for PR pros looking to improve their pitch success rate without expensive tools. #JournalistTracking #MuckRack #Cision #PRTools #MediaMonitoring #PitchStrategy #EarnedMedia #TechCrunch #JournalistMoves #PRTips #MarketingStrategy #MediaRelations #GoogleAlerts #TwitterLists #PRDatabase #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

In this episode of Public Relations with Fexingo, Lucas and Luna dive into the power of crisis simulations for PR teams. They explore a case study from a mid-sized tech company that ran a tabletop exercise simulating a data breach. The simulation exposed critical gaps in their media response protocol—like a 45-minute delay in getting executive approval for a press statement. Lucas explains how the team used those findings to script holding statements, pre-approve decision trees, and reduce response time to under 10 minutes. Luna highlights why most companies only plan for a 'best-case crisis' and how role-playing with real journalists changes the outcome. They also discuss how to run a low-budget simulation using just a conference room, a timer, and a fake news alert. If you've ever wondered whether your PR team is truly ready for a worst-case scenario, this episode gives you a concrete framework to find out. #CrisisSimulation #PRBlindSpots #MediaResponse #TabletopExercise #DataBreach #HoldingStatement #CrisisCommunications #PRTraining #MediaTraining #ReputationManagement #IncidentResponse #PRStrategy #Marketing #Business #FexingoBusiness #BusinessPodcast #PublicRelations #EarnedMedia Keep every episode free: buymeacoffee.com/fexingo

In this episode of Public Relations with Fexingo, Lucas and Luna dive into the story of a direct-to-consumer mattress brand that turned its email subscriber list into a PR asset. By inviting 200 loyal customers to test a new product before launch and share their unfiltered opinions on social media, the company generated 47 media mentions in the first week — including a segment on a major morning show. Lucas breaks down the strategy: why journalists trust user-generated narratives more than press releases, how the brand segmented its list for maximum impact, and the specific metrics that made the campaign pitch-worthy. The hosts also discuss the ethical line between authentic testimonials and manufactured buzz, and how any brand with an email list of 500 or more can replicate the approach. Along the way, they touch on the importance of offering journalists real access to real people, not just polished executive quotes. Tune in for a tactical look at turning your quietest asset into your loudest megaphone. #PR #PublicRelations #Marketing #EmailMarketing #NewsletterStrategy #EarnedMedia #UserGeneratedContent #CustomerAdvocacy #BrandStorytelling #MediaOutreach #DirectToConsumer #MattressBrand #MorningShow #JournalistRelations #CampaignMetrics #FexingoBusiness #BusinessPodcast #PRStrategy Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna dig into the nuts and bolts of media monitoring—specifically, how one mid-size PR agency uses a simple but powerful spreadsheet to track journalist job changes, beat shifts, and contact updates. They walk through a real example: when the lead tech reporter at The Wall Street Journal moved to The New York Times, the agency had a 24-hour window to update their outreach list before competitors caught on. They also discuss the difference between database tools like Muck Rack and genuinely relationship-driven tracking, and why the highest-response-rate pitches come from knowing not just what a journalist covers, but what they covered three years ago. If you've ever wondered why some companies always seem to land the right media placement, this episode reveals the unglamorous secret: constant, systematic attention to where journalists are and what they care about right now. #PRStrategy #MediaRelations #JournalistTracking #EarnedMedia #MediaMonitoring #PitchingJournalists #MuckRack #BeatChanges #PRTools #MediaDatabase #JournalistMoves #PRTips #MediaOutreach #RelationshipPR #PRMetrics #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna dissect how a single CEO apology video turned a brewing PR disaster into a brand loyalty win. They look at the exact structure of the apology that worked: the first 15 seconds, the moment the CEO named the mistake, and the specific commitment to change. They discuss why most corporate apologies fail (too vague, too slow, too legal) and why this one succeeded — including the internal pushback the CEO faced before going public. Luna shares data from a 2025 Sprout Social study showing that 68 percent of consumers trust a brand more after a video apology than a written statement. Lucas breaks down the three-part formula: acknowledge, explain the fix, show the cost. No platitudes. No legalese. Real examples from a well-known outdoor retailer's recent supply chain crisis. The episode ends with a practical checklist listeners can apply to any brand apology. #CEOApology #CrisisPR #BrandTrust #VideoApology #PRStrategy #CorporateCommunication #SupplyChainCrisis #ReputationManagement #EarnedMedia #Marketing #Business #FexingoBusiness #BusinessPodcast #PRTips #BrandLoyalty #CrisisManagement #Transparency #PublicRelations Keep every episode free: buymeacoffee.com/fexingo

When a major oil company announced a net-zero emissions pledge in 2020, most journalists treated it as greenwashing. But Shell's 'Sky Scenario' — a detailed, third-party-verified roadmap showing how the company could reduce emissions across its entire product life cycle — changed the conversation. This episode breaks down how Shell's PR team used transparent data, independent verification, and a media rollout strategy that shifted coverage from skepticism to serious analysis. Lucas and Luna explore why journalists who initially dismissed the announcement ended up writing nuanced stories, and what any company can learn about pairing a bold claim with verifiable detail. They also discuss the risks of overpromising and how one misstep can undo years of trust-building. #Shell #ClimatePledge #NetZero #Greenwashing #EarnedMedia #PRStrategy #Transparency #MediaCoverage #EnergyTransition #CrisisCommunications #DataStorytelling #ThirdPartyVerification #Sustainability #CorporateReputation #JournalistRelations #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna examine the 2022 hoax press release that claimed Amazon was acquiring the food-delivery platform Deliveroo. The fabricated announcement, issued through a fake newswire and a convincing landing page, caused Deliveroo's stock to spike briefly before the hoax was exposed. They break down why journalists initially bit, how the PR industry responded, and what genuine communicators can learn about verification, source-checking, and building trust in an era of deepfakes. The conversation also touches on the broader implications for earned media credibility and the growing need for media literacy among publishers. #PRHoax #FakePressRelease #AmazonDeliveroo #JournalismEthics #EarnedMedia #MediaLiteracy #CrisisCommunications #PRStrategy #Marketing #Business #Trust #Verification #Deepfake #Newswire #StockManipulation #ReputationManagement #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna break down how a small environmental nonprofit with a $50,000 annual PR budget landed more earned media coverage than a Fortune 500 energy company spending $4 million on PR annually. They walk through the specific tactics the nonprofit used: a data-driven narrative built around measurable local impact, a media list targeting beat reporters instead of editors, and a distributed pitch strategy where local chapters personalized press releases to their regional outlets. The hosts discuss why this asymmetry is more common than most marketers think, and what any small team can steal from the playbook. No fluff, just the concrete mechanics of how limited resources can win disproportionate attention in today's media landscape. #EarnedMedia #PRStrategy #NonprofitPR #MediaOutreach #SmallTeamPR #PublicRelations #Marketing #Storytelling #DataDrivenPR #BeatReporters #LocalMedia #PressRelease #MediaPitching #LucasAndLuna #FexingoBusiness #BusinessPodcast #PRTips #UnderdogPR Keep every episode free: buymeacoffee.com/fexingo

In episode 30 of Public Relations with Fexingo, Lucas and Luna break down the exact strategy behind a side-hustle pitch that landed a spot on Good Morning America. They walk through the three key elements — timing, visual hook, and personal story — that turned a homemade cookie delivery service into a national segment. Learn how to apply the same framework to your own PR campaign, whether you're a solopreneur or a Fortune 500 brand, and avoid the common mistakes that tank most pitches. Plus, the hosts discuss why morning shows are actually easier to crack than trade publications, and how one email got a reply within 12 hours. Tune in for a masterclass in earned media that anyone can replicate. #PR #EarnedMedia #MediaOutreach #GoodMorningAmerica #TVPitch #SideHustle #CookieDelivery #NationalCoverage #PitchStrategy #VisualHook #Timing #PersonalStory #SoloBusiness #FexingoBusiness #BusinessPodcast #MarketingTips #MediaRelations #Storytelling Keep every episode free: buymeacoffee.com/fexingo

In episode 29 of Public Relations with Fexingo, Lucas and Luna dissect how a major outdoor gear company turned a tent pole failure during a storm into a PR win. They walk through the exact timeline: a customer's viral photo, the brand's two-hour response window, and the decision to issue a full refund plus a replacement without requesting the defective product back. The hosts explain why the brand's apology video — filmed by the CEO in a warehouse — outperformed a polished ad campaign, and how that single moment of transparency drove a measurable uptick in customer sentiment. They also discuss the risk of over-apologizing and the subtle line between accountability and self-flagellation. If you work in PR, marketing, or customer experience, this episode offers a concrete playbook for when things go wrong. #CrisisPR #BrandRepair #ProductRecall #CustomerTrust #Transparency #ReputationManagement #ViralMarketing #OutdoorGear #CampingGear #PRStrategy #ApologyVideo #CustomerLoyalty #RealTimePR #BrandCrisis #Marketing #FexingoBusiness #BusinessPodcast #PRLessons Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna break down the anatomy of a viral video that cost nothing to produce but earned five million views and coverage in Forbes and TechCrunch. The subject is a small B2B software company called ReferralHub that shot a 90-second explainer video on an iPhone, featuring the CEO's awkward but authentic on-camera presence. The hosts walk through why the video worked — the specific emotional hook, the distribution strategy on LinkedIn, and how the company turned views into a PR pipeline. They also discuss the broader lesson for marketers: polished production often matters less than genuine storytelling. If you've ever wondered whether a zero-budget video can actually move the needle for a brand, this episode offers a concrete case study with real numbers. #ViralVideo #ZeroBudgetPR #OrganicMarketing #LinkedInStrategy #EarnedMedia #B2BMarketing #Storytelling #ReferralHub #Forbes #TechCrunch #VideoMarketing #ContentMarketing #PRStrategy #Marketing #BusinessPodcast #FexingoBusiness #MediaOutreach #FounderStory Keep every episode free: buymeacoffee.com/fexingo

In this episode of Public Relations with Fexingo, Lucas and Luna explore the growing trend of companies deleting their social media accounts. They examine the case of Lush Cosmetics, which walked away from Instagram, Facebook, and TikTok in 2021 and again in 2025, citing mental health concerns and algorithm fatigue. Lucas breaks down the data: Lush's organic reach had dropped 67% year-over-year, while their email newsletter conversion rate was 8x higher per dollar spent. Luna asks whether this strategy actually damages brand awareness, especially for younger demographics. Together they unpack the PR calculus behind account deletion, including how Lush replaced social with community-run forums and local events. They also touch on Patagonia's minimalist approach and REI's #OptOutside campaign. The episode ends with a light donation pitch tied to the conversation about choosing where to invest time and money. #PR #PublicRelations #Marketing #SocialMedia #LushCosmetics #BrandStrategy #DigitalDetox #AlgorithmFatigue #CommunityBuilding #EmailMarketing #Patagonia #REI #OptOutside #ConsumerTrust #EarnedMedia #FexingoBusiness #BusinessPodcast #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna dive into the underused practice of media auditing — systematically analyzing where your brand appears, how it's framed, and what's missing. Using the example of a regional health system that discovered it was dominating local TV but invisible in trade publications, they walk through the three-step audit process: gathering mentions, coding sentiment and source type, and spotting gaps. Lucas explains why most PR teams skip this step and how a simple spreadsheet can reveal whether your spokesperson is over-quoted or your competitor owns a key keyword. Luna shares how one audit helped a B2B software company realize 80 percent of its coverage came from press releases rather than reporter-driven stories — a red flag for credibility. The episode includes a free template reference and ends with a question: when was the last time you actually measured your media footprint against your strategic priorities? #MediaAudit #PRMeasurement #EarnedMedia #PublicRelations #Marketing #BusinessPodcast #FexingoBusiness #PRStrategy #MediaRelations #BrandReputation #CompetitiveIntelligence #ContentAnalysis #TradePress #LocalTV #B2BPR #SpokespersonTraining #PRMetrics #Communications Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna break down the remarkable PR strategy behind a startup that secured a billion-dollar acquisition through a single, audacious media stunt. They analyze how the company, a little-known data analytics firm called Kytera, orchestrated a fake product launch that generated over 500 news articles in 48 hours, caught the attention of a Fortune 50 tech giant, and led to a $1.2 billion buyout. The hosts dissect the precise tactics: the targeted pitch list, the embargo strategy, the visual assets that drove coverage, and the follow-up that turned media buzz into a serious acquisition offer. They also discuss the ethical tightrope of stunts versus outright deception, and why this particular approach worked where many similar attempts fail. This episode is a masterclass in high-stakes earned media, with concrete takeaways for PR professionals and founders alike. #PRStunt #Kytera #BillionDollarAcquisition #EarnedMedia #PRStrategy #MediaOutreach #ProductLaunch #StartupPR #Acquisition #Fortune50 #DataAnalytics #Marketing #Business #Podcast #FexingoBusiness #BusinessPodcast #PRTips #MediaStunt Keep every episode free: buymeacoffee.com/fexingo

In this episode of Public Relations with Fexingo, Lucas and Luna break down exactly how a PR professional secured a guest spot on NPR for a client — not through a press release, but through a carefully crafted podcast pitch. They walk through the specific email structure, the subject line that worked, the timing, and the follow-up cadence. Luna shares a real example: a cybersecurity startup founder who went from zero media hits to a live segment on Morning Edition. They also discuss why podcast pitching is different from print or TV pitching — and why more PR teams should treat it as a standalone tactic. If you've ever wondered how to get a client on a top-tier podcast, this episode gives you the blueprint. #PodcastPitching #NPR #MediaRelations #PublicRelations #PRStrategy #EarnedMedia #GuestBooking #PodcastPR #MorningEdition #Cybersecurity #StartupPR #PitchEmail #MediaTraining #FexingoBusiness #BusinessPodcast #PRTips #Marketing #Storytelling Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna break down how a PR agency in Austin turned a local story about a taco truck's rent hike into features on CNBC, The Wall Street Journal, and Business Insider. They walk through the three-step pitch framework: find the universal angle, narrow the target list, and offer exclusive data. Lucas explains why local news pitches have a 9 percent higher open rate than national ones, and why 'hometown' angles work for business reporters. Luna shares a counterexample from a failed pitch that leaned too hard on the local angle without providing a broader economic insight. Together, they map the strategy behind earning national media from a regional starting point, using specific numbers and real email subject lines. If you've ever wondered why some local stories go viral while others stay buried, this episode hands you the blueprint. #PR #MediaOutreach #EarnedMedia #LocalNews #NationalCoverage #PitchStrategy #Journalists #CNBC #WallStreetJournal #BusinessInsider #TacoTruck #Austin #RentHike #EconomicTrend #PRFirm #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

This episode unpacks how Lenny Rachitsky turned a personal newsletter into one of the most cited sources in tech journalism. We trace how 'Lenny's Podcast' (formerly a newsletter) grew from 40,000 to over 800,000 subscribers, and how over 60 percent of his guests have been pitched by a single PR tactic: the guest-curated recommendation list. Lucas and Luna break down why traditional media databases fail, how Lenny's team uses a 'no cold pitch' policy, and what smaller brands can steal from his playbook. They also discuss the surprising data point that 73 percent of journalists now prefer being pitched via email by a source they already follow — a stat from a 2025 Muck Rack survey. Plus, a look at how the newsletter's tight editorial filter creates an implied endorsement that no press release can match. If you're in marketing or PR, this is a masterclass in building media relationships without a single press release. #LennyRachitsky #NewsletterMarketing #PRStrategy #MediaRelations #EarnedMedia #JournalistOutreach #ContentMarketing #PodcastPR #MuckRack #PitchingJournalists #TechMedia #Marketing #BusinessPodcast #PRTips #MediaTraining #SubscriberGrowth #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

In this episode of Public Relations with Fexingo, Lucas and Luna break down the surprising PR strategy of leaning into bad reviews. They explore how the hotel chain Premier Inn turned a viral negative TripAdvisor review into a PR win by responding with humor and transparency, generating millions of impressions. They discuss the psychology of negative information bias, why consumers trust brands that admit mistakes, and how small businesses can apply similar tactics. Lucas cites data from a 2023 ReviewTrackers study showing that 94% of consumers avoid businesses with bad reviews, but also that thoughtful responses can recover up to 70% of lost trust. Luna shares a counterexample from a local restaurant that turned a one-star Yelp review into a community event. Practical takeaways include when to apologize, when to joke, and when to ignore. This episode is a must-listen for marketers and PR professionals looking to turn criticism into earned media. #PRStrategy #ReputationManagement #CrisisCommunication #CustomerFeedback #OnlineReviews #EarnedMedia #PremierInn #TripAdvisor #Yelp #Marketing #BusinessPodcast #FexingoBusiness #BrandTrust #NegativeReviews #ViralMarketing #SmallBusinessPR #MediaOutreach #PodcastEpisode Keep every episode free: buymeacoffee.com/fexingo

In this episode of Public Relations with Fexingo, Lucas and Luna break down how a small regional grocery chain—Publix—landed front-page coverage in The New York Times, The Wall Street Journal, and major TV networks without a national PR team. They walk through the exact pitch strategy, the local-to-national media playbook, and the one decision that turned a hometown story into a business-section staple. Along the way, they discuss why journalists covering retail actually want local angles, how a simple data point can open an editor's inbox, and what most brand PR teams get wrong when they try to scale a regional story. If you've ever wondered how to break through the noise without a big budget or a buzzy product, this one's for you. #Publix #RegionalPR #MediaOutreach #EarnedMedia #PRStrategy #LocalToNational #RetailPR #PitchTips #JournalistRelations #BusinessNews #Marketing #PublicRelations #SmallBudgetPR #MediaRelations #Storytelling #FexingoBusiness #BusinessPodcast #PRPlaybook Keep every episode free: buymeacoffee.com/fexingo

In this episode of Public Relations with Fexingo, Lucas and Luna dissect how the climate nonprofit Breakthrough Energy used a single data visualization to rewrite media narratives. They walk through the specific chart – a comparison of global solar adoption curves versus IPCC projections – that got picked up by CNN, Bloomberg, and the BBC in a single week. Lucas explains why journalists crave visual anchor points for complex stories, and Luna challenges whether the tactic works for less visually obvious industries. The hosts break down the four elements that made the visual story spread: simplicity, surprise, share-ability, and source credibility. They also touch on how any PR team can repurpose internal data into an earned media asset, even without a dedicated design team. #BreakthroughEnergy #DataVisualization #ClimatePR #EarnedMedia #Journalism #MediaOutreach #PRStrategy #StorytellingWithData #VisualStorytelling #ClimateChange #IPCC #SolarAdoption #CNN #Bloomberg #BBC #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna unpack the mechanics behind customer story-driven PR campaigns. They examine how one B2B software company turned a single unsolicited testimonial into a case study that earned coverage in Forbes, Inc., and three trade publications — generating an estimated 2.5 million earned media impressions without a single press release. The hosts break down the three-part structure of a media-worthy customer story, why journalists respond to specific ROI numbers over general praise, and how to approach customers without sounding like you're fishing for a quote. They also explore the risk of over-polishing stories until they lose authenticity, and how to use customer stories across owned and earned channels. If you've ever wondered why some case studies get cited by reporters while others sit unnoticed on a website, this episode gives you the playbook. #CustomerStory #PRCampaign #EarnedMedia #CaseStudy #B2BMarketing #MediaOutreach #JournalistPitches #Storytelling #Forbes #IncMagazine #TradePublications #MarketingStrategy #PublicRelations #FexingoBusiness #BusinessPodcast #Marketing #ROI #Authenticity Keep every episode free: buymeacoffee.com/fexingo

Episode 17 of Public Relations with Fexingo. Lucas and Luna break down the one mistake that kills almost every PR pitch: sending a generic blast. They walk through the actual inbox of a tech reporter at a major business outlet, showing why the same 50-word pitch gets deleted from 50 different senders, and what a personalized, 10-minute research investment looks like. Using the example of a cybersecurity startup that landed a Wall Street Journal feature by referencing a single line from the reporter's previous article, they explain the 'one-sentence hook' method. No theory. Just the exact template and the data on open rates, reply rates, and coverage rates for tailored vs. mass pitches. Plus: how to find the right journalist, not just any journalist, and why a no reply is often better than a wrong reply. #PRPitching #MediaOutreach #JournalistRelations #EarnedMedia #PitchStrategy #PRTips #Marketing #PublicRelations #MediaTraining #Storytelling #Journalism #StartupPR #CybersecurityPR #WallStreetJournal #Personalization #FexingoBusiness #BusinessPodcast #PRMetrics Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna unpack how a midsize consumer-goods company turned a product recall into a trust-building campaign that earned more media coverage than its original launch. They break down the specific playbook: the initial crisis communication, the transparent investigation process, the proactive media outreach, and the long-term reputation gains. Along the way, they discuss why honesty in a crisis can be more effective than damage control, and how one company's willingness to share raw data with journalists actually strengthened its brand. The episode offers concrete takeaways for PR professionals on turning a potential disaster into a credibility win. #ProductRecall #CrisisCommunication #TrustBuilding #PRStrategy #MediaRelations #Transparency #EarnedMedia #ReputationManagement #Marketing #Business #CaseStudy #FexingoBusiness #BusinessPodcast #ConsumerGoods #CrisisManagement #JournalistRelations #BrandTrust #PublicRelations Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna break down the art of the media tour — not just sending a CEO to talk to reporters, but strategically placing them in front of the right outlets to build credibility and drive business results. They walk through a real example: how the CEO of a mid-size B2B software company, a CRM platform called Stellara, went from zero press mentions to becoming a go-to source for sales and marketing publications over a six-month period. The hosts explain why the key was not a single blockbuster profile but a series of targeted bylines, podcast appearances, and trade-show interviews that fed a narrative of industry expertise. They also discuss the metrics that matter — not just reach, but inbound leads and speaking invitations — and the common mistake of trying to land a single big hit rather than building a compound media presence. A concrete, tactical episode for anyone responsible for executive visibility. #MediaTour #CEOThoughtLeadership #EarnedMedia #ExecutiveVisibility #B2BPR #Stellara #PRStrategy #Marketing #BusinessPodcast #FexingoBusiness #MediaRelations #ThoughtLeadership #Bylines #PodcastAppearances #TradeShows #InboundLeads #CRMPR #SalesMarketing Keep every episode free: buymeacoffee.com/fexingo

In this episode of Public Relations with Fexingo, Lucas and Luna break down the anatomy of a press release that actually gets picked up by major media. They use the example of a 2025 study from the American Heart Association that linked walking 5,000 steps to a 20% lower cardiovascular risk, which was covered by CNN, NBC, and the New York Times within 24 hours. Lucas explains the inverted pyramid structure, the importance of a data-driven lede, and why journalists need a 'so what' in the first paragraph. Luna pushes back on the myth that embargoes work, and they debate whether multimedia assets actually increase pickup rates. They also discuss distribution timing—Tuesday mornings versus Friday afternoons—and why personalizing the pitch to each reporter still matters more than blast lists. The episode closes with a candid moment about listener support via buy me a coffee dot com slash fexingo, then a forward-looking question about AI-generated press releases and whether they'll dilute trust. #PressRelease #EarnedMedia #MediaOutreach #PRStrategy #Journalism #Storytelling #DataDriven #Embargo #Distribution #Pitching #AmericanHeartAssociation #HealthNews #CNN #NewYorkTimes #Multimedia #AIinPR #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Episode 13 of Public Relations with Fexingo explores how JetBlue turned its crew members into the airline's most effective PR channel. Lucas and Luna break down the numbers: 70,000 employees, 4 million combined social followers, and a 2019 campaign that generated $50 million in earned media value. They discuss the strategic shift from top-down press releases to authentic grassroots storytelling, the internal training that made it work, and why customers trust a flight attendant's Instagram post more than a corporate press release. The episode covers the specific mechanics of JetBlue's Crewmember Advocacy program, how it handled negative stories, and why employee-driven PR often outperforms traditional media outreach in engagement and trust. A concrete look at turning your workforce into your media team. Also, a quick note on listener support that keeps this podcast ad-free. #EmployeeAdvocacy #JetBlue #PRStrategy #EarnedMedia #CrewmemberAdvocacy #InternalCommunications #BrandStorytelling #SocialMedia #Marketing #PublicRelations #FexingoBusiness #BusinessPodcast #Airlines #CustomerTrust #ContentMarketing #EmployeeBranding #CorporateCommunications #Authenticity Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna dive into the power of a single social media post to transform brand perception. They examine the case of a small coffee roastery that turned a customer complaint tweet into a viral moment, earning coverage in Forbes, Bon Appétit, and local news. The discussion covers the mechanics of real-time brand response, the risk of over-scripting, and why authenticity beats polish in earned media. Listeners learn how one thoughtful reply can become a news story itself, and how PR teams can prepare for these moments without losing their cool. #SocialMediaPR #BrandReputation #ViralTweet #CrisisResponse #EarnedMedia #RealTimeMarketing #SmallBusinessPR #CoffeeBrand #CustomerService #Authenticity #MediaStrategy #ViralMarketing #PublicRelations #Marketing #FexingoBusiness #BusinessPodcast #ReputationManagement #BrandVoice Keep every episode free: buymeacoffee.com/fexingo